Under 35 Guide to Starting and Running Your Business

Overview

If you want to control your future, it lies squarely in your own hands. Running your own show is within your reach, and veteran under-35 entrepreneur, writer, and marketer Lisa Shaw shows you how. Packed with practical tips and profiles of other savvy and successful young entrepreneurs, you'll find the resources you need between these covers. At last, in your own terms, comes a book that answers your questions. Find out how you can move into position to control your destiny, where to get money when you've maxed ...
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Overview

If you want to control your future, it lies squarely in your own hands. Running your own show is within your reach, and veteran under-35 entrepreneur, writer, and marketer Lisa Shaw shows you how. Packed with practical tips and profiles of other savvy and successful young entrepreneurs, you'll find the resources you need between these covers. At last, in your own terms, comes a book that answers your questions. Find out how you can move into position to control your destiny, where to get money when you've maxed out your credit cards, tactics for getting the show up and running, and winning strategies for getting attention amid the clutter and more! Also includes a sample business plan, so you can get started right away.
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Product Details

  • ISBN-13: 9781574100297
  • Publisher: Upstart Publishing Company, Inc.
  • Publication date: 6/1/1996
  • Pages: 224
  • Product dimensions: 6.01 (w) x 8.99 (h) x 0.53 (d)

Table of Contents

Preface
1 Control Your Destiny with Your Own Business 1
2 The Make-It-Succeed Definition of Your Business 20
3 Plugged into Technology and Ready To Roll 42
4 Getting Off the Ground - The Business of Running Your Business 64
5 Where To Get Money When You've Maxed Out Your Credit Card 90
6 Up and Running in under 18 Hours a Day - With Help 112
7 Keeping It Up, Keeping It Going - Day after Day after Day... 123
8 Getting Attention Amid the Clutter - Secrets to Marketing Savvy 138
9 Getting to What's Next 158
Appendix: Sample Business Plan and Marketing Plan 173
Index 182
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