Under the Radar: Starting Your Net Business without Venture Capital

Overview


In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for $85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid ...
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Overview


In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for $85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses--low frills and niche--that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise--from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control.
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Editorial Reviews

Booklist
Kling's fascinating story should serve as an education for prospective 'Netstrappers' eager to carve out their piece of the pie in today's challenging environment.
Library Journal
This book offers advice from the founder of the successful web site Homefair.com, who built up that business and sold it (along with two related businesses) for $85 million. Kling recounts his experiences as a "Netstrapper" who created a successful enterprise without venture capital by looking to smaller target markets than those required by entrepreneurs seeking such funding. The characteristics of the Netstrappers, as described by the author, are charm, talent-scouting skills, the ability to stand up to the bar, the ability to focus, and a beginner's mind. Kling also describes the nuts and bolts of establishing a company, including writing a business plan, choosing a team, brainstorming, selecting a target market, and test marketing. Bibliographic citations would have been helpful in supplementing the numerous case studies, but given the current situation with dot-coms, this volume offers readers a way to build a potentially more stable company than those relying on venture capital. Recommended primarily for public libraries, though larger academic libraries should consider. Lucy Heckman, St. John's Univ. Lib., Jamaica, NY Copyright 2001 Cahners Business Information.
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Product Details

  • ISBN-13: 9780738207742
  • Publisher: Basic Books
  • Publication date: 9/19/2002
  • Pages: 262
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.70 (d)

Meet the Author


Arnold Kling is a teacher, scholar, and author. He holds a Ph.D. in economics from the Massachusetts Institute of Technology. He started his career as an economist with the Federal Reserve Board and later with Freddie Mac. In 1994, he founded Homefair.com, one of the first commercial sites on the World Wide Web. These days, Kling spends his time writing and volunteer teaching in high school. He lives in Silver Spring, Maryland.
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