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From the Publisher"Under the Radar: Talking to Today's Cynical Consumer is a valuableand important new tools for the advertisingindustry from two prosat one of the hottest shops in town. Jonathan Bond and RichardKirshenbaum offer valuableinsights and creative solutions on how tobreak through the clutter to make sure the consumer gets themessage."—O. Burtch Drake, President and CEOAmerican Associationfor Advertising Agencies
"This book is the next best thing to actually working with Bond andKirshenbaum. They are good! They know whento listen and when toargue with a client. They're not just smart and creative, they areserious strategic thinkers."—Roger Ailes, Chairman and CEO FoxNews
"Any book that helps a company deal with our overcommunicated worldis worth reading. Under the Radar is definitely one of thosebooks."—Jack Trout, Trout and Partners Ltd.,Author of The NewPositioning: The latest on the World's #1 Business Strategy
"If you want to understand how ad executives create smart,innovative advertising, Richard and Jon's book is a must read."—Valerie SalembierPublisher, Esquire magazine
"Kirshenbaum and Bond's genius is their capacity to cut throughinformational clutter and reach the grass roots. In the war to saveNew York'sdrinking water, Kirshenbaum and Bond showed us how tospeak truth to power-and be heard!"—Robert F. Kennedy, Jr.