The Underdog Edge: How Ordinary People Change the Minds of the Powerful and Live to Tell About It

Overview

In "The Underdog Edge", you?ll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success.
There will come a time when you will be the underdog, and you?ll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don?t often work with powerful people. These situations call for extreme influence tactics.
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The Underdog Edge: How Ordinary People Change the Minds of the Powerful and Live to Tell About It

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Overview

In "The Underdog Edge", you’ll learn why being the underdog is an advantage when influencing up, and how to engage the edge for influence success.
There will come a time when you will be the underdog, and you’ll have to change the mind of someone more powerful than yourself. The typical influence tactics for general influence situations don’t often work with powerful people. These situations call for extreme influence tactics.
Find out:

• Why powerful people have an inherent need to help underdogs

• The five characteristics of underdog “street cred” (and how to obtain it)

• Why showing passion for your cause can actually doom your request

• The one underdog influence move that distinguishes the achievers from the “yaktivists”

• The three qualities your pack members must have for maximum influence

• Why giving the “gift of heroics” is incredibly persuasive
 

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Editorial Reviews

From the Publisher
"The Underdog Edge" was a lightning bolt to both my head and my high-achieving clients who need to master the art of influence. This book should be read by all who teach and coach emerging leaders. —Marcia Reynolds, PsyD, MCC, author, "Wander Woman: How High-Achieving Women Find Contentment and Direction"

As someone who has taught courses in strategy and public policy for decades, I was thrilled to finally read a well-researched book that uniquely provides enterprises and individuals the persuasive, behavioral edges they will need to effectively manage and execute their advocacy. —Dr. Craig Fleisher, Dean of Business and Public Affairs

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Product Details

  • ISBN-13: 9781600379987
  • Publisher: Morgan James Publishing
  • Publication date: 10/1/2011
  • Pages: 300
  • Product dimensions: 6.10 (w) x 9.20 (h) x 0.60 (d)

Meet the Author

Amy Showalter is founder and principal in The Showalter Group, Inc. Her clients include Southwest Airlines, the American Heart Association, Pfizer, International Paper, Buffalo Wild Wings, the U.S. Green Building Council, and Hospital Corporation of America. Amy has drawn on over twenty years of experience teaching organizations how to get powerful people on their side. Her research with thousands of underdog influencers and the high-powered people whose minds they changed reveal the behaviors that work.

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Table of Contents

Chapter 1: The Upside of Under: Why Underdogs Have Power
Chapter 2: Extreme Influence Tactic #1: Build Your Street Cred
Chapter 3: Extreme Influence Tactic #2: Be Vivid
Chapter 4: Extreme Influence Tactic #3: Get Grit
Chapter 5: Extreme Influence Tactic #4: Eyes Up into the Top Dog’s World
Chapter 6: Extreme Influence Tactic #5: Build Your Pack
Chapter 7: Extreme Influence Tactic #6: Ask Not What the Top Dog Can Do for You, But What You Can Do for the Top Dog
Chapter 8: Extreme Influence Tactic #7: Don’t Bark, Don’t Bite, Be Nice
Conclusion: The Dogs Unleashed

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Customer Reviews

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Sort by: Showing all of 5 Customer Reviews
  • Posted July 26, 2012

    Gaining the Political Edge

    Most of this book centers around average people influencing politicians, lobbyists, industrialists and law makers. While politics is not my area of interest, I found plenty of good information on dealing with decision makers in general. I like Ms. Showalter's writing style and the way that she drove her points home: 1. Introduce and explain a strategy or behavior to effect change 2. Why it works 3. Case studies of how it worked in the past 4. Summary of each strategy at the end of each chapter and the book (If only more text books followed Ms. Showalter's style, studying would be more enjoyable.)

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  • Posted July 15, 2012

    This is a handbook of tactics to make headway against the obstac

    This is a handbook of tactics to make headway against the obstacles of powerful people and organizations. At first, I thought it was a way of ju-jitsu, a way of using a powerful persons strength against themselves. As I read further, however, I realized that it was using the power of a third party, either an influential individual or a group of people with a common goal, to get the attention of the person in power and cause them to act in your behalf.

    There is good advice on how to prepare yourself for the challenge and how to execute your plan.

    If you need to face a challenging situation in the face of power, from seeking a raise to changing a law, this is your guide.

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  • Posted August 30, 2011

    Worth it

    "The Underdog Edge" is full of surprising conclusions about the art of influencing powerful people. Who knew that showing passion for your cause could backfire on a grassroots activist? Or that the most effective lobbyists are often the nicest? Showalter got my attention by challenging my assumptions. She kept me reading by using real-life examples to support her ideas. Her interviews with powerful people about the people who are trying to influence them were icing on the cake.

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  • Posted August 30, 2011

    Highly recommended for activists of all stripes

    Showalter brings an insider's credibility to her subject. She's managed to get elected officials at the state and federal levels to speak candidly -- and usefully -- about the army of activists and lobbyists they deal with regularly. More importantly, she's able to spin their observations into useful lessons for novices as well as more experienced advocates.

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  • Anonymous

    Posted August 30, 2011

    No text was provided for this review.

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