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Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition / Edition 2

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Overview

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

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Product Details

  • ISBN-13: 9781563678097
  • Publisher: Bloomsbury Academic
  • Publication date: 3/15/2010
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 416
  • Sales rank: 521,423
  • Product dimensions: 8.40 (w) x 10.80 (h) x 1.00 (d)

Meet the Author

Ann Marie Fiore is a professor, Director of Graduate Education, and Co-Associate Chair of the Department of Apparel, Educational Studies, and Hospitality Management at Iowa State University.

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Table of Contents

A Primer on Aesthetics
• Defining Aesthetic Experience
• Branding and the 5Ps
• Value Derived from the 5Ps
• Factors Influencing Aesthetic Evaluation or Preference
• Elements of Design: Color
The Elements of Design
• Elements of Design: Light
• Elements of Design: Line and Shape
• Elements of Design: Texture
• Elements of Design: Space and Movement
• Auditory and Olfactory Elements of Design
• Complexity, Order, and Novelty
• Principles of Design

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