Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition / Edition 2

Understanding Aesthetics for the Merchandising and Design Professional, 2nd Edition / Edition 2

by Ann Marie Fiore
     
 

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps

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Overview

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Product Details

ISBN-13:
9781563678097
Publisher:
Bloomsbury Academic
Publication date:
03/15/2010
Edition description:
New Edition
Pages:
416
Sales rank:
503,071
Product dimensions:
8.40(w) x 10.80(h) x 1.00(d)

Table of Contents

A Primer on Aesthetics
• Defining Aesthetic Experience
• Branding and the 5Ps
• Value Derived from the 5Ps
• Factors Influencing Aesthetic Evaluation or Preference
• Elements of Design: Color
The Elements of Design
• Elements of Design: Light
• Elements of Design: Line and Shape
• Elements of Design: Texture
• Elements of Design: Space and Movement
• Auditory and Olfactory Elements of Design
• Complexity, Order, and Novelty
• Principles of Design

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