Understanding American Business Jargon: A Dictionary / Edition 2

Understanding American Business Jargon: A Dictionary / Edition 2

by W. Davis Folsom
     
 

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum

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Overview

Business and culture are inextricably linked, each reflecting and reinforcing trends in the other. In Understanding American Business Jargon, W. Davis Folsom captures the essence of both by focusing on the terms and phrases that make up our business vocabulary. From AAA to Zombie Bonds, Folsom takes us on a tour of over 2500 concepts that cover the spectrum of business-speak. In this fully revised, updated, and expanded edition, Folsom captures the spirit of business in the new millennium, with such colorful terms as adhocracy, Dilbert principle, hyperlink, traction, and viral marketing. Each term is succinctly defined and described in context, and many are illustrated with quotations from the popular press. Including slang, acronyms, a bibliography, an introduction that discusses recent trends in business language, and cross-referenced throughout, Understanding American Business Jargon is not only a handy reference for any businessperson, student, or researcher, but an entertaining glimpse into our constantly evolving business culture.

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Product Details

ISBN-13:
9780313334504
Publisher:
ABC-CLIO, Incorporated
Publication date:
09/28/2005
Edition description:
REV
Pages:
384
Product dimensions:
6.14(w) x 9.21(h) x 0.88(d)

Table of Contents

Preface

Acknowledgments

Stylistic Guide

The Dictionary

Acronyms

Bibliography

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