Understanding Business in the Global Economy: A Multi-Level Relationship Approach

by Jonathan Swift

Overview

Focussing on the way in which relationships at various levels underpin international business activities, this core textbook presents a contemporary and realistic analysis of International Business in action. The concept of change permeates the text, highlighting the dynamic and often turbulent nature of international business and management. The book brings together many operational aspects of IB, covering topics such as market entry decision making, marketing, strategy, international HR, supply chain management, and the role of culture in IB, thus providing a good overview of the various practical and operational issues that firms must consider as they internationalise their operations.

This is the ideal companion for undergraduate and postgraduate Business students taking modules in International Business or International Management.

Product Details

ISBN-13:	9780230241572
Publisher:	Bloomsbury Academic
Publication date:	11/15/2016
Edition description:	1st ed. 2016
Pages:	424
Product dimensions:	7.20(w) x 9.60(h) x 0.90(d)

About the Author

Anglo-Irish author Jonathan Swift was born in Dublin on November 20, 1667. He was best known for his political satire in pieces such as A Modest Proposal and Gulliver’s Travels. After spending his youth in London, he returned to Dublin to serve as the Dean of St. Patrick’s Cathedral. He died on October 19, 1745.

Table of Contents

Introduction
PART I: THE BACKGROUND TO INTERNATIONAL BUSINESS
Chapter 1: Why Nations Trade
Chapter 2: The Development of International Trade
PART II: RELATIONSHIPS AT THE NATIONAL LEVEL
Chapter 3: Bilateral and Multilateral Relations
Chapter 4: International Trade Law
Chapter 5: International Banking & Finance
PART III: RELATIONSHIPS AT THE CORPORATE LEVEL
Chapter 6: The Internationalisation of Business
Chapter 7: Business-to-Business Relationships
Chapter 8: Corporate Communications
PART IV: RELATIONSHIPS AT THE INDIVIDUAL LEVEL
Chapter 9: Personal Communications
Chapter 10: Managing People in the International Environment
Conclusion: The Future of Business Relationships?