Understanding Business Strategy: Concepts and Cases / Edition 2

Understanding Business Strategy: Concepts and Cases / Edition 2

by R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
     
 

ISBN-10: 0324578997

ISBN-13: 9780324578997

Pub. Date: 10/08/2008

Publisher: Cengage Learning


Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates

Overview


Discover the knowledge and tools that today's most successful firms use to build business and consistently outperform the competition when you open the latest edition of Ireland/Hoskisson/Hitt's UNDERSTANDING BUSINESS STRATEGY: CONCEPTS AND CASES, Second Edition. This concise, hands-on approach by recognized leaders in business strategy clearly demonstrates how solid management strategy equals the decisive, responsive action that prosperous firms use to create sustainable competitive advantage. This edition guides you, step-by-step, through creating strong strategy, planning for success, implementing responsive action, competing effectively with strategy, analyzing the environment and firm, and improving upon results. The authors clearly connect strategy concepts to the real business world, giving you the unique opportunity to examine and learn from strategy that has worked as well as strategy that has failed within familiar companies. The latest research and insights from global business leaders, extensive examples, and practical cases help equip you with the hands-on skills and career tools for your own superior performance and strategic management success.

Product Details

ISBN-13:
9780324578997
Publisher:
Cengage Learning
Publication date:
10/08/2008
Series:
Strategic Management Series
Edition description:
Older Edition
Pages:
528
Product dimensions:
8.50(w) x 11.00(h) x 0.90(d)

Table of Contents


1. The Foundations of Strategic Management. 2. Leading Strategically. 3. Analyzing the External Environment. 4. Analyzing the Firm. 5. Business-Level Strategy. 6. Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Maintaining Alliances. 10. Innovating through Strategic Entrepreneurship. CASE STUDIES: 1. Alaska Coffee Company: From Small to Large, One Bean at Time. 2. Apple Computer Inc.: Maintaining the Music Business While Introducing iPhone and Apple TV. 3. Blockbuster, Inc.: A Giant at the Crossroads. 4. Trouble Carmaker Chrysler: Can Cerberus be its Holy Grail? 5. Dell Computer: Back to the Future. 6. Delta Air Lines: Changing Dynamics of US Airline Industry. 7. eBay's Strategy in China: Alliance or Acquisition. 8. Gap Inc.: Has the Retailer Lost Its Style? 9. JetBlue Airways: Growing Pains? 10. Lazier Industries. 11. Rebuilding LEGO Group through Creativity and Community. 12. Mattel and the Toy Recalls. 13. Executive Compensation at Nabors Industries: Too Much, Too Little, or Just Right? 14. Bonus Track: Leadership and Vision in Network Rail. 15. The Wii: Nintendo's Video Game Revolution. 16. Global Wine and Spirits Giant Pernod Ricard's Growth Strategies. 17. Sk-II: Damage Control in China. 18. The Toyota Production System: "The Scent of the Cornered Ferret." 19. Valeant Pharmaceuticals International: North America. 20. Wynn Resorts, Ltd.

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