Understanding Business Strategy: Concepts and Cases (with InfoTrac) / Edition 1

Understanding Business Strategy: Concepts and Cases (with InfoTrac) / Edition 1

by R. Duane Ireland, Robert E. Hoskisson, Michael A. Hitt
     
 

ISBN-10: 032428246X

ISBN-13: 9780324282467

Pub. Date: 07/26/2005

Publisher: Cengage Learning


The overall approach of UNDERSTANDING BUSINESS STRATEGY is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic reliability as the authors other texts, the subject of strategic management will be studied at a more basic, fundamental…  See more details below

Overview


The overall approach of UNDERSTANDING BUSINESS STRATEGY is process-oriented and applied. The authors of this text are known for their attention to detail and the currency of their research. Although the text maintains the same level of academic reliability as the authors other texts, the subject of strategic management will be studied at a more basic, fundamental level and with a greater effort to help students integrate and synthesize knowledge from prior business courses. This fundamental text overtly supports students' efforts to master strategy, and features will be built in to create a tone that is tutorial, student- friendly and with a vision of the student as a future business practitioner. This text relies heavily on a model that will illustrate process, and that model is reiterated graphically across chapters, as well as providing an overarching framework, simply including "Vision, Strategy and Implementation."

Product Details

ISBN-13:
9780324282467
Publisher:
Cengage Learning
Publication date:
07/26/2005
Edition description:
Older Edition
Pages:
576
Product dimensions:
10.10(w) x 8.20(h) x 1.00(d)

Related Subjects

Table of Contents


1. Understanding Strategy. 2. Leading Strategically. 3. Analyzing the Environment. 4. Analyzing the Firm. 5. Competing through Strategy. 6. Creating Multi-Product Strategies. 7. Acquiring and Integrating Businesses. 8. Competing Across Borders. 9. Creating and Managing Alliances. 10. Developing New Ventures.

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