Understanding Business Strategy: Concepts and Cases (with InfoTrac) / Edition 1

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To build their business and outperform competitors, firms need a solid blueprint or strategy. But they also need something more-they need to act quickly and decisively. Understanding Business Strategy builds the conceptual foundation for combining strategy with action. This book's concise treatment of strategic management provides you with the knowledge and tools needed to help firms achieve a competitive advantage that leads to superior performance.
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Product Details

  • ISBN-13: 9780324282467
  • Publisher: Cengage Learning
  • Publication date: 7/26/2005
  • Edition description: Older Edition
  • Edition number: 1
  • Pages: 576
  • Product dimensions: 10.10 (w) x 8.20 (h) x 1.00 (d)

Meet the Author

R. Duane Ireland holds the Foreman R. and Ruby S. Bennett Chair in Business in the Mays Business School, Texas A&M University. He teaches courses at all levels (undergraduate, master's, doctoral, and executive). He has won multiple awards for his teaching during his career. His research, which focuses on diversification, innovation, corporate entrepreneurship, and strategic entrepreneurship, has been published in a number of journals as well as served as a member of the editorial review board for journals such as Academy of Management Journal, Academy of Management Review, and Academy of Management Executive. . He received awards for the best article published in Academy of Management Executive (1999) and Academy of Management Journal (2000). In 2001, his coauthored article published in Academy of Management Executive won the Best Journal Article in Corporate Entrepreneurship Award from the U.S. Association for Small Business & Entrepreneurship (USASBE). He is a Research Fellow in the National Entrepreneurship Consortium. He received the 1999 Award for Outstanding Intellectual Contributions to Competitiveness Research from the American Society for Competitiveness and the USASBE Scholar in Corporate Entrepreneurship Award (2004). Currently, he is an Associate Editor for Academy Management Journal. Previously, he served as a representative-at-large on the Board of Governors of the Academy of Management.
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Table of Contents

Preface xix
About the Authors xxvii
Part 1 vision 2
Chapter 1 The Foundations of Strategic Management 4
Focusing on Strategy: Solidly Focusing on Customers: The Foundation for Best Buy's Success? 5
What Is Strategic Management? 7
The Industrial Organization Model 11
The Resource-Based View of the Firm Model 14
Stakeholders 16
Strategic Leaders 18
How the Book Is Organized 19
Summary 20
Key Terms 21
Discussion Questions 21
Endnotes 21
Your Career 23
Strategy Toolbox 24
Biz Flix 25
Mini-Case 25
Experiential Exercises 27
Chapter 2 Leading Strategically 28
Focusing on Strategy: Evolution and Revolution in Strategic Leadership 29
Establishing the Vision and Mission 32
Developing the Top Management Team and Succession 34
Managing the Resource Portfolio 35
Building an Entrepreneurial Culture 37
Promoting Integrity and Ethical Behavior 38
Using Effective Controls 41
Summary 42
Key Terms 43
Discussion Questions 43
Endnotes 44
Your Career 45
Strategy Toolbox 46
Biz Flix 47
Mini-Case 47
Experiential Exercises 49
Part 2 Analyzing Environments 50
Chapter 3 Analyzing the External Environment 52
Focusing on Strategy: Changing Population Bases in the United States Lead Businesses to Change Their Focus 53
Analyzing the General Environment 55
Analyzing the Industry Environment 60
Competitor Analysis 68
Complements to Competitive Interaction 71
Summary 72
Key Terms 73
Discussion Questions 73
Endnotes 73
Your Career 75
Strategy Toolbox 76
Biz Flix 77
Mini-Case 77
Experiential Exercises 79
Chapter 4 Analyzing the Firm 80
Focusing on Strategy: Building Resources for Innovation 81
Conducting an Internal Analysis 83
Resources, Capabilities, and Core Competencies 84
Competitive Advantages 91
The Value Chain 92
Outsourcing 94
Resources and Firm Performance 96
Summary 98
Key Terms 99
Discussion Questions 99
Endnotes 99
Your Career 101
Strategy Toolbox 102
Biz Flix 103
Mini-Case 103
Experiential Exercises 105
Part 3 Strategy 106
Chapter 5 Business-Level Strategy 108
Focusing on Strategy: Brown: "How Can We Help You Today?" 109
Types of Business-Level Strategies 113
Implementing Business-Level Strategies 124
Business-Level Strategy Success across Time 127
Summary 129
Key Terms 130
Discussion Questions 130
Endnotes 130
Your Career 131
Strategy Toolbox 132
Biz Flix 133
Mini-Case 133
Experiential Exercises 135
Chapter 6 Multiproduct Strategies 136
Focusing on Strategy: Brown: How Many Services Does It Offer? 137
Levels of Diversification 139
Operational Relatedness and the Related Constrained Multiproduct Strategy 144
Corporate Relatedness and the Related Linked Multiproduct Strategy 146
Simultaneously Seeking Operational Relatedness and Corporate Relatedness 146
Unrelated-Diversification Multiproduct Strategy 147
Managerial Motives to Diversify 149
Implementing Multiproduct Strategies 151
Summary 156
Key Terms 157
Discussion Questions 157
Endnotes 157
Your Career 159
Strategy Toolbox 160
Biz Flix 161
Mini-Case 161
Experiential Exercises 163
Chapter 7 Acquiring and Integrating Businesses 164
Focusing on Strategy: What Makes an Acquisition Successful? 165
Reasons for Acquisitions 168
Screening, Selecting, and Negotiating with Target Firms 172
Due Diligence 174
Integrating the Newly Acquired Business 176
Pitfalls in Pursuing Acquisitions and Their Prevention 176
Acquisition Failure and Restructuring 180
Summary 181
Key Terms 181
Discussion Questions 181
Endnotes 182
Your Career 183
Strategy Toolbox 184
Biz Flix 185
Mini-Case 185
Experiential Exercises 187
Chapter 8 Competing across Borders 188
Focusing on Strategy: eBay's International Expansion Strategy 189
Motives for International Strategies 192
International Strategies 195
Modes of International Market Entry 200
Implementing the Multidomestic Strategy 204
Implementing the Global Strategy 205
Implementing the Transnational Strategy 206
Summary 207
Key Terms 208
Discussion Questions 209
Endnotes 209
Your Career 211
Strategy Toolbox 212
Biz Flix 213
Mini-Case 213
Experiential Exercises 215
Chapter 9 Creating and Maintaining Alliances 216
Focusing on Strategy: All Roads Lead to Joint Ventures in China, the Mother of Emerging Markets 217
Reasons for Developing Strategic Alliances 219
Business-Level Strategic Alliances 222
Corporate-Level Strategic Alliances 224
International Strategic Alliances 227
Managing Risks in Strategic Alliances 227
Managing Strategic Alliances 228
Summary 230
Key Terms 231
Discussion Questions 231
Endnotes 231
Your Career 233
Strategy Toolbox 234
Biz Flix 235
Mini-Case 235
Experiential Exercises 237
Chapter 10 Innovating through Strategic Entrepreneurship 238
Focusing on Strategy: Strategy, Innovation, and Entrepreneurship: The Foundation for Success at Hasbro 239
Innovation, Entrepreneurship, and Entrepreneurs 242
Three Ways to Innovate 247
Innovation and Strategic Entrepreneurship 251
Summary 252
Key Terms 253
Discussion Questions 253
Endnotes 253
Your Career 254
Strategy Toolbox 255
Biz Flix 256
Mini-Case 256
Experiential Exercises 258
Part 4 cases i
Case Studies i
Introduction ii
Case_1 The ABL Goes One-on-One with the WNBA 1
Case_2 Air India-The Virgin Airways Saga 9
Case_3 America Online-Time Warner Merger: Why It Failed 14
Case_4 Apple Computer, Inc.: iTunes and iPod 24
Case_5 Avid Technology, Inc. 43
Case_6 China Kelon Group (A): Diversify or Not? 56
Case_7 CNN and September 11th, 2001: Management in a Crisis 62
Case_8 Colorado Creative Music 71
Case_9 The Crowne Inn: A Classic Case of a Family Business in Turmoil 86
Case_10 Cycle and Carriage versus Parallel Importers of Mercedes-Benz Cars 97
Case_11 The Enron Debacle 103
Case_12 Building a Sustainable, Profitable Business: Fair Trade Coffee (B) 119
Case_13 Flowernet mbH Case Study 126
Case_14 General Motors and AvtoVAZ of Russia 139
Case_15 Gold Star Properties: Financial Crisis 156
Case_16 Harlequin Enterprises: The MIRA Decision 160
Case_17 Kikkoman Corporation in the Mid-1990s: Market Maturity, Diversification, and Globalization 171
Case_18 Oprah Winfrey-The Story of an Entrepreneur 193
Case_19 Singapore International Airlines: Strategy with a Smile 205
Case_20 United Airlines 222
Case_20A United Airlines-"Rising"? 222
Case_20B United Airlines-Time to Fly: January 2005 238
Glossary 1
Name Index 1
Company Index 4
Subject Index 8
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