Understanding Business Studies

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More About This Book

Product Details

  • ISBN-13: 9780748733460
  • Publisher: Thornes, Nelson
  • Publication date: 9/28/1997
  • Pages: 656
  • Product dimensions: 7.91 (w) x 10.72 (h) x 1.00 (d)

Table of Contents

Introduction
Acknowledgements
Pt. 1 Learning About Business 3
Unit 1 Business studies toolbox 3
Unit 2 Business objectives 27
Unit 3 The business environment 81
Unit 4 Marketing 121
Unit 5 Accounting and finance 169
Unit 6 People in business 211
Unit 7 Business operations 271
Question bank 307
Pt. 2 Business Strategy and Applications
Unit 8 Business strategy and application 323
Unit 9 Marketing strategy 355
Unit 10 Financial planning 403
Unit 11 Human Resource Management 445
Unit 12 Operations management 491
Unit 13 The wider business environment 545
Unit 14 Planning and business development 597
Question bank 624
Index 643
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