Understanding Business / Edition 7

Understanding Business / Edition 7

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by William G. G. Nickels, James M. McHugh, Susan M. McHugh
     
 

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ISBN-10: 007288441X

ISBN-13: 9780072884418

Pub. Date: 03/01/2004

Publisher: McGraw-Hill School Education Group

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the

Overview

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Product Details

ISBN-13:
9780072884418
Publisher:
McGraw-Hill School Education Group
Publication date:
03/01/2004
Edition description:
Older Edition
Pages:
707

Table of Contents

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits

Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Part 2
Business Ownership: Starting a Small Business

Chapter 5: Choosing a Form of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

Part 3
Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Adapting Organizations to Today’s Markets

Chapter 9: Producing World-Class Goods and Services

Part 4
Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Building Customer Relationships

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Quickly and Efficiently

Chapter 16: Using Effective Promotional Techniques

Part 6 Managing Financial Resources

Chapter17: Understanding Financial Information and Accounting

Chapter 18: Financial Management

Chapter 19: Securities Markets: Financing and Investing Opportunities

Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve

Bonus Chapter A: Working Within the Legal Environment of Business

Bonus Chapter B: Using Technology to Manage Information

Bonus Chapter C: Managing Risk

Bonus Chapter D: Managing Personal Finances

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