Understanding Business / Edition 10

Understanding Business / Edition 10

3.3 13
by William Nickels, James McHugh, Susan McHugh
     
 

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ISBN-10: 007352459X

ISBN-13: 9780073524597

Pub. Date: 01/09/2012

Publisher: McGraw-Hill Education

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the

Overview

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Product Details

ISBN-13:
9780073524597
Publisher:
McGraw-Hill Education
Publication date:
01/09/2012
Pages:
800
Sales rank:
156,820
Product dimensions:
8.70(w) x 10.90(h) x 1.20(d)

Table of Contents

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2 Understanding Economics and How It Affects Business Chapter 3 Doing Business in Global Markets Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership Chapter 8 Structuring Organizations for Today's Challenges Chapter 9 Production and Operations Management Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing PlansChapter 13 Marketing: Helping Buyers Buy Chapter 14 Developing and Pricing Goods and Services Chapter 15 Distributing Products Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information Chapter 18 Financial Management Chapter 19 Using Securities Markets for Financing and Investing Opportunities Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters
Bonus Chapter A Working Within the Legal Environment Bonus Chapter B Using Technology to Manage Information Bonus Chapter C Managing Risk Bonus Chapter D Managing Personal Finances

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Understanding Business 3.3 out of 5 based on 0 ratings. 13 reviews.
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