Understanding Business: Preview Edition

Understanding Business: Preview Edition

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by William G. Nickels, James M. McHugh, Susan M. McHugh
     
 

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The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented,involving over 200 "intro" faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty

Overview

The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented,involving over 200 "intro" faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition,there are a few essential things to understand: This 5/e has been through the an intense,customer-driven development plan - hundreds of professors were reviewed,many students critiqued,and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever.
Technolgy — look below under Features and under Supplements to learn more about the this hot topic!
The Perfect Author Team — You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors,you will find them to be a tremendous resource in helping you to close business! They are here for us!
Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors.
Business Week Edition — None of our competitors will have this option!

Product Details

ISBN-13:
9780077355463
Publisher:
McGraw-Hill School Education Group
Publication date:
07/28/2010
Edition description:
New Edition
Pages:
569

Meet the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

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Understanding Business 3.3 out of 5 based on 0 ratings. 13 reviews.
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