Understanding Business / Edition 4

Understanding Business / Edition 4

by William Nickels, James McHugh, Susan McHugh
     
 

The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition… See more details below

Overview

The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition is almost 20 percent shorter than the Third Edition. Also,it addresses both global and ethical issues early in the text. Instructors overwhelmingly asked to have global and ethical issues examined earl,so students understand the issues before they are asked to evaluate how they affect business. Global and ethical issues continue to be integrated throughout the book. Understanding Business also emphasizes critical thinking. The text and accompanying instructional materials are based on learning principles that put the responsibility for learning where it belongs on the students' shoulders. Finally,Understanding Business introduces students to the management chapters before the marketing topics. Students gain an understanding of the new relationships and principles that govern management today before they are challenged to understand the cross-functional teams that are replacing the line and staff marketing functions.

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Product Details

ISBN-13:
9780072359619
Publisher:
McGraw-Hill Higher Education
Publication date:
09/28/1999
Edition description:
Older Edition

Meet the Author

Table of Contents

PART ONE
Prologue: The Secret to Your Success
Chapter 1: Finding Opportunities in Today�s Dynamic Business Environment
Appendix: Driver�s Ed for the Information Superhighway
Chapter 2: Economics and the Creation and Distribution of Wealth
Chapter 3: Competing in Global Markets
Chapter 4: Demonstrating Ethical Behavior and Social Responsibility
Appendix: Working Within the Legal Environment of Business
PART TWO
Chapter 5: Owning a Business
Chapter 6: Entrepreneurship and the Challenge of Starting a Small Business
Appendix: Entrepreneurship Readiness Questionnaire
PART THREE
Chapter 7: Leadership, Management, and Employee Empowerment
Chapter 8: Organizing A Customer-Driven Business
Chapter 9: Using the Latest Technology to Produce World-Class Products and Services
PART FOUR
Chapter 10 Motivating Employees and Building Self-Managed Teams
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
(and more...)

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