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Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment Chapter 2: Understanding How Economics Affects Business Chapter 3: Doing Business in Global MarketsChapter 4: Demanding Ethical and Socially Responsible BehaviorChapter 5: How to Form a Business Chapter 6: Entrepreneurship and Starting a Small BusinessChapter 7: Management and LeadershipChapter 8: Adapting Organizations to Today’s Markets Chapter 9: Production And Operations Management Of Goods And ServicesChapter 10: Motivating Employees Chapter 11: Human Resource Management: Finding and Keeping The Best EmployeesChapter 12: Dealing with Employee–Management Issues and RelationshipsChapter 13: Marketing: Helping Buyers BuyChapter 14: Developing and Pricing Goods And ServicesChapter 15: Distributing ProductsChapter 16: Using Effective PromotionsChapter 17: Understanding Accounting and Financial InformationChapter 18: Financial ManagementChapter 19: Using Securities Markets for Financing and Investing OpportunitiesChapter 20: Money, Financial Institutions, and the Federal Reserve
Appendix A Working Within The Legal Environment Appendix B Using Technology to Manage InformationAppendix C Managing RiskAppendix D Managing Personal Finances
Posted February 1, 2012
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