Understanding Business / Edition 5

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The Fourth Edition of Understanding Business is the fruit of meetings with dozens of introduction to business instructors and students from around the county in focus group sessions. Information gleaned from these sessions and over 200 detailed surveys has resulted in major changes to the Fourth Edition. These changes include: It is shorter; the Fourth Edition is almost 20 percent shorter than the Third Edition. Also,it addresses both global and ethical issues early in the text. Instructors overwhelmingly asked to have global and ethical issues examined earl,so students understand the issues before they are asked to evaluate how they affect business. Global and ethical issues continue to be integrated throughout the book. Understanding Business also emphasizes critical thinking. The text and accompanying instructional materials are based on learning principles that put the responsibility for learning where it belongs on the students' shoulders. Finally,Understanding Business introduces students to the management chapters before the marketing topics. Students gain an understanding of the new relationships and principles that govern management today before they are challenged to understand the cross-functional teams that are replacing the line and staff marketing functions.
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Editorial Reviews

New edition of an introductory text with color photos, sidebars, and abundant pedagogical trappings (including "ethics boxes" for practice in making ethical decisions). Annotation c. Book News, Inc., Portland, OR (booknews.com)
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Product Details

  • ISBN-13: 9780075618904
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 8/28/1998
  • Edition description: Older Edition
  • Edition number: 5

Table of Contents

Prologue: The Secret to Your Success
Chapter 1: Finding Opportunities in Today’s Dynamic Business Environment
Appendix: Driver’s Ed for the Information Superhighway
Chapter 2: Economics and the Creation and Distribution of Wealth
Chapter 3: Competing in Global Markets
Chapter 4: Demonstrating Ethical Behavior and Social Responsibility
Appendix: Working Within the Legal Environment of Business
Chapter 5: Owning a Business
Chapter 6: Entrepreneurship and the Challenge of Starting a Small Business
Appendix: Entrepreneurship Readiness Questionnaire
Chapter 7: Leadership, Management, and Employee Empowerment
Chapter 8: Organizing A Customer-Driven Business
Chapter 9: Using the Latest Technology to Produce World-Class Products and Services
Chapter 10 Motivating Employees and Building Self-Managed Teams
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
(and more...)
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  • Anonymous

    Posted February 5, 2002

    One of the Best of the Best of the Best

    Excellent structure of material and it is step by step information for todays business world techniques. The writer really knows the new trends in the business world. I recommend this book to anyone and if you take Jim McHughs class with his book you will not be sorry.

    1 out of 1 people found this review helpful.

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