Understanding Business / Edition 11

Understanding Business / Edition 11

by William Nickels, James McHugh, Susan McHugh
     
 

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ISBN-10: 0078023165

ISBN-13: 9780078023163

Pub. Date: 01/09/2015

Publisher: McGraw-Hill Education

The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 "intro" faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty

Overview

The fourth edition emerged as the number one textbook in the introduction to business market. In large measure this was due to the most aggressive product development plan ever implemented, involving over 200 "intro" faculty and many students throughout the country. The results were astounding! The number of students using Understanding Business doubled! Faculty embraced Understanding Business as never before. For this fifth edition, there are a few essential things to understand:
This 5/e has been through the an intense, customer-driven development plan - hundreds of professors were reviewed, many students critiqued, and nine focus groups were held across the country in order to develop the most customer-driven and effective teaching resource ever.
Technolgy — look below under Features and under Supplements to learn more about the this hot topic!
The Perfect Author Team — You have the perfect author team to help you sell and to maintain credibility of the text. Jim is a community college Intro to Business teacher; Bill is a 4-yr school Intro to Business teacher; Susan is an educational expert. None of our competitors can say that. And for those of you who do not yet know the authors, you will find them to be a tremendous resource in helping you to close business! They are here for us!
Supplements Package - Integrated Teaching and Learning System and the extensive supplementary items (described below) cannot be touched by our competitors.
Business Week Edition — None of our competitors will have this option!

Product Details

ISBN-13:
9780078023163
Publisher:
McGraw-Hill Education
Publication date:
01/09/2015
Edition description:
New Edition
Pages:
800
Sales rank:
33,027
Product dimensions:
8.50(w) x 11.00(h) x 3.90(d)
Age Range:
18 Years

Table of Contents


Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments


Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment


Chapter 2 Understanding Economics and How It Affects Business


Chapter 3 Doing Business in Global Markets


Chapter 4 Demanding Ethical and Socially Responsible Behavior

Part 2: Business Ownership: Starting a Small Business


Chapter 5 How to Form a Business


Chapter 6 Entrepreneurship and Starting a Small Business

Part 3: Business Management: Empowering Employees to Satisfy Customers


Chapter 7 Management and Leadership


Chapter 8 Structuring Organizations for Today's Challenges


Chapter 9 Production and Operations Management


Chapter 10 Motivating Employees

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services


Chapter 11 Human Resource Management: Finding and Keeping the Best Employees


Chapter 12 Dealing with Union and Employee–Management Issues

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans


Chapter 13 Marketing: Helping Buyers Buy


Chapter 14 Developing and Pricing Goods and Services


Chapter 15 Distributing Products


Chapter 16 Using Effective Promotions

Part 6: Managing Financial Resources


Chapter 17 Understanding Accounting and Financial Information


Chapter 18 Financial Management


Chapter 19 Using Securities Markets for Financing and Investing Opportunities


Chapter 20 Money, Financial Institutions, and the Federal Reserve

Bonus Chapters


Bonus Chapter A Working Within the Legal Environment


Bonus Chapter B Using Technology to Manage Information


Bonus Chapter C Managing Risk


Bonus Chapter D Managing Personal Finances


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