Understanding Color: An Introduction for Designers / Edition 4

Understanding Color: An Introduction for Designers / Edition 4

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by Linda Holtzschue
     
 

From theory to practice

enhance your skills for working with color

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably,

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Overview

From theory to practice

enhance your skills for working with color

Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. Through authoritative, easy-to-follow instruction, you'll learn how to use color more comfortably, creatively, and effectively than ever before.

Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This Fourth Edition is full of powerful new features that reflect the latest issues in color and design, including:

  • Nearly 35 percent of content expanded and revised
  • Coverage of a broad range of design disciplines
  • Ideas from the major color theorists that reinforce one another, rather than an approach emphasizing what is correct or incorrect
  • Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another
  • Innovative coverage of color marketing issues
  • Helpful tips for using color in the working environment
  • An online workbook contains valuable exercises to reinforce color concepts

Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.

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Product Details

ISBN-13:
9780470381359
Publisher:
Wiley
Publication date:
01/25/2011
Pages:
272
Sales rank:
207,768
Product dimensions:
7.50(w) x 9.10(h) x 0.70(d)

Table of Contents

Ch. 1An introduction to color study2
Ch. 2A little light of the subject12
Ch. 3The human element30
Ch. 4The vocabulary of color : hue44
Ch. 5The vocabulary of color : value and saturation60
Ch. 6Working with color70
Ch. 7Color harmony84
Ch. 8Tools of the trade110
Ch. 9The medium of light124
Ch. 10The business of color136

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