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From the Publisher"Immensely well suited to undergraduate readership inBritain."
"Hopper provides an accessible and informed introduction tocultural globalization and the critical debates surroundingit."
European Journal of Communication
"Hopper’s book should be required reading for anyone wishingto see globalization’s “big picture”. While manybooks have been written about globalization, almost all of themgive culture short shrift and focus on more easily quantifiablematters such as economics and demographics. UnderstandingCultural Globalization fills a most important gap in theliterature on globalization. It will provide readers with asophisticated and nuanced view of the complex phenomena thatunderlie globalization."
Steve Jones, University of Illinois
"Paul Hopper proposes a differentiating and interdisciplinaryapproach to understanding cultural globalization. This book is anaccessible, informative, clear and student-friendly introduction tothe breadth of literature and a range of different debates andtopics in cultural globalization studies."
Luke Martell, University of Sussex
"Paul Hopper’s book is to be welcomed. It offers studentsa valuable, balanced introduction and a clear pathway through theoften complexly overlapping arguments and perspectives covered bythe idea of cultural globalization."
John Tomlinson, Nottingham Trent University