Understanding Disney: The Hidden Agenda / Edition 1

Understanding Disney: The Hidden Agenda / Edition 1

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by Janet Wasko
     
 

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ISBN-10: 0745614841

ISBN-13: 9780745614847

Pub. Date: 04/28/2001

Publisher: Wiley

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?

In this major new book, Janet Wasko examines the processes by which the Disney company

Overview

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults?

In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time.

This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Product Details

ISBN-13:
9780745614847
Publisher:
Wiley
Publication date:
04/28/2001
Edition description:
New Edition
Pages:
272
Sales rank:
383,121
Product dimensions:
8.90(w) x 6.00(h) x 0.70(d)

Table of Contents

Preface and Acknowledgments vii

1 Introducing the Disney Universe 1

2 Disney History(ies) 6

3 The Disney Empire 28

4 Corporate Disney in Action 70

5 Analyzing the World According to Disney 108

6 Dissecting Disney’s Worlds 153

7 Disney and the World 183

8 Living Happily Ever After? 219

Notes 226

Index 257

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