Understanding Electronic Commerce

Overview


In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase ...
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Overview


In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
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Product Details

  • ISBN-13: 9781572315600
  • Publisher: Microsoft Press
  • Publication date: 4/23/1997
  • Series: Strategic Technology Series
  • Edition number: 1
  • Pages: 287
  • Product dimensions: 7.01 (w) x 9.01 (h) x 0.98 (d)

Table of Contents

Acknowledgments
Ch. 1 What Is Electronic Commerce? 1
Ch. 2 The Importance of the Internet 23
Ch. 3 Handling Money on the Net 35
Ch. 4 Security and Electronic Commerce 65
Ch. 5 Consumer and Business Markets 89
Ch. 6 Offering Custom Products on the Internet 117
Ch. 7 An Electronic Marketplace of Buyers and Sellers 133
Ch. 8 Collaborating on a Distribution Chain 151
Ch. 9 Maximizing the Usefulness of an Online Catalog 171
Ch. 10 Electronic Customer Support 187
Ch. 11 The Beginnings of a Virtual Factory 203
Ch. 12 Strategies for Electronic Commerce 219
Ch. 13 The Future of Electronic Commerce 245
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