Understanding Enterprise: Entrepreneurship and Small Business / Edition 3 by Simon Bridge, Ken O'Neill, Frank Martin | | 9780230552708 | Paperback | Barnes & Noble
Understanding Enterprise: Entrepreneurship and Small Business / Edition 3

Understanding Enterprise: Entrepreneurship and Small Business / Edition 3

by Simon Bridge, Ken O'Neill, Frank Martin
     
 

ISBN-10: 0230552706

ISBN-13: 9780230552708

Pub. Date: 12/15/2008

Publisher: Palgrave Macmillan

This comprehensive guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business sector and consider the cultural, political and economic influences on business growth.

Overview

This comprehensive guide to the key facts, ideas, and theories about enterprise and entrepreneurship considers their relation to small business and discusses measures taken to promote them. The authors outline the importance of the small business sector and consider the cultural, political and economic influences on business growth.

Product Details

ISBN-13:
9780230552708
Publisher:
Palgrave Macmillan
Publication date:
12/15/2008
Edition description:
Third Edition
Pages:
480
Product dimensions:
7.40(w) x 9.60(h) x 1.20(d)

Table of Contents

PART I: THE EVOLUTION OF ENTERPRISE
Introduction: Enterprise, Entrepreneurship and Small Business
A Brief History of Enterprise
What does Entrepreneurship Mean to us Now?
PART II: CHALLENGING THE TRADITIONAL VIEW
Rethinking Small Business
Rethinking Entrepreneurship
Enterprise for Life
PART III
Becoming an Entrepreneur
Running a Small Business
Social Capital and the Enterprise Mix
PART IV: PROMOTING ENTERPRISE, AND GOVERNMENT INTERVENTION
Why Intervene?
Promotion Methods and Policy Failure
Alternative Initiatives

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