Understanding Global Cultures: Metaphorical Journeys through 23 Nations / Edition 2

Understanding Global Cultures: Metaphorical Journeys through 23 Nations / Edition 2

by Martin J. Gannon
     
 

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ISBN-10: 0761913297

ISBN-13: 9780761913290

Pub. Date: 01/01/1901

Publisher: SAGE Publications

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an

Overview

This book, a best-seller in its first edition, uses cultural metaphors to help students and managers understand, describe, and compare national cultures. In adding countries covered, the author introduces new conceptual frameworks for classifying cultures based on the works of Triandis, Fiske, and Huntington. These frameworks support students as they develop an increased awareness of various cultures and begin the challenging process of integrating cultural and economic perspectives.

New nations in the edition include:

  • Thailand
  • Saudi Arabia
  • Brazil
  • Poland
  • Korea
  • Malaysia
  • Mexico
  • Portugal

Product Details

ISBN-13:
9780761913290
Publisher:
SAGE Publications
Publication date:
01/01/1901
Edition description:
Second Edition
Pages:
488
Product dimensions:
6.00(w) x 9.00(h) x (d)

Table of Contents

PART ONE: INTRODUCTION
Understanding Cultural Metaphors
PART TWO: AUTHORITY RANKING CULTURES
The Thai Kingdom
The Japanese Garden
India
The Dance of Shiva
Bedouin Jewery and Saudi Arabia
The Turkish Coffeehouse
The Brazilian Samba
The Polish Village Church
Kimchi and Korea
PART THREE: EQUALITY MATCHING CULTURES
The German Symphony
The Swedish Stuga
Irish Conversations
PART FOUR: MARKETING PRICING CULTURES
American Football
The Traditional British House
PART FIVE: CLEFT NATIONAL CULTURES
The Malaysian Balik Kampung
The Nigerian Marketplace
The Israeli Kibbutzim and Moshavim
The Italian Opera
Belgian Lace
PART SIX: TORN NATIONAL CULTURES
The Mexican Fiesta
The Russian Ballet
PART SEVEN: SAME METAPHOR, DIFFERENT MEANINGS
The Spanish Bullfight
The Portuguese Bullfight
PART EIGHT: BEYOND NATIONAL BORDERS
The Chinese Family Altar

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