Understanding Global Cultures: Metaphorical Journeys Through 31 Nations, Clusters of Nations, Continents, and Diversity / Edition 5

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Overview

In Understanding Global Cultures, Fifth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor—any activity, phenomenon, or institution with which the members of a given culture identify emotionally or cognitively—as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The book shows how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. The fully updated Fifth Edition includes 31 nation-specific chapters, including a new Part XI on popular music as cultural metaphors, two completely new chapters on Vietnam and Argentina, revisions to all retained chapters, and a more explicit linkage between each cultural metaphor and current economic and business developments in each nation.

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Editorial Reviews

Heather M. Smith
“This is a wonderful text! I encourage other instructors to use it for their comparative cultures classes. It is easy to read and understand, discusses relevant information and helps students become more aware of cultures that they may very well come in contact with. This is the only textbook that I have found that actually discusses relevant information about contemporary cultures from all over the world.”
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Product Details

  • ISBN-13: 9781412995931
  • Publisher: SAGE Publications
  • Publication date: 3/22/2012
  • Edition number: 5
  • Pages: 680
  • Sales rank: 311,212
  • Product dimensions: 7.00 (w) x 9.90 (h) x 1.00 (d)

Meet the Author

Martin J. Gannon (Ph.D., Columbia University) is Professor of International Management and Strategy, College of Business Administration, California State University San Marcos. He is also Professor Emeritus, Smith School of Business, University of Maryland at College Park. At Maryland he held several administrative positions, including the Associate Deanship for Academic Affairs and the Founding Directorship of the Center for Global Business, and received the University’s International Landmark Award. Professor Gannon has authored, co-authored, or co-edited 90 articles and 17 books, including Paradoxes of Culture and Globalization (2008), Handbook of Cross Cultural Management (2001), Dynamics of Competitive Strategy (1992), Managing without Traditional Methods: International Innovations in Human Resource Management (1996) and Ethical Dimensions of International Management (1997). Professor Gannon has been the Senior Research Fulbright Professor at the Center for the Study of Work and Higher Education in Germany and the John F. Kennedy/Fulbright Professor at Thammasat University in Bangkok, and has served as a visiting professor at several Asian and European universities. He has also been a consultant to many companies and government agencies. Professor Gannon has lived and worked in over 30 nations for various periods of time as a visiting professor, consultant, and trainer. For additional information on Professor Gannon, please visit his Homepage at California State University San Marcos: www.faculty.csusm.edu/mgannon

Rajnandini Pillai (Ph.D., State University of New York at Buffalo, 1994) is a Professor of Management at the College of Business, California State University San Marcos (CSUSM). She is also Executive Director and founding member of the Center for Leadership Innovation and Mentorship Building (CLIMB) at the university. Her areas of research interest are leadership and cross-cultural management. She has published her work on charismatic and transformational leadership, leadership and voting behavior, and cross-cultural differences in organizational justice in some of the leading journals in her field such as The Leadership Quarterly, Journal of Management, and the Journal of International Business Studies. She has also co-edited two books, Teaching Leadership: Innovative Approaches for the 21st Century (2003) and Follower Perspectives on Leadership (2007) and is co-author of the 4th edition of Understanding Global Cultures with Martin J. Gannon. She serves on the editorial board of The Leadership Quarterly. Rajnandini Pillai has held mid level management positions in the banking industry in India, consulted with organizations in the U.S. on leadership effectiveness, and conducted workshops on leadership and global issues. She has received awards for excellence in teaching and research including the College of Business Outstanding Professor Award, the Western Academy of Management Ascendant Scholar Award, the CSUSM President’s Award for Scholarship and Creative Activity, and the Harry E. Brakebill Distinguished Professor Award.

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Table of Contents

Preface: Understanding Cultures in Depth
Acknowledgments and Coauthors
PART I. INTRODUCTION
1. Understanding Cultural Metaphors
PART II. AUTHORITY-RANKING CULTURES
2. The Thai Kingdom
3. The Japanese Garden
4. Bedouin Jewelry and Saudi Arabia
5. The Turkish Coffeehouse
6. Dòn Gánh: The Two Sides of Vietnam
7. The Polish Village Church
8. Kimchi and Korea
PART III. SCANDINAVIAN EGALITARIAN CULTURES
9. The Swedish Stuga
10. The Finnish Sauna
11. The Danish Christmas Luncheon
PART IV. OTHER EGALITARIAN CULTURES
12. The German Symphony
13. Irish Conversations
14. The Canadian Backpack and Flag
15. French Wine
PART V. MARKET-PRICING CULTURES
16. American Football
17. The Traditional British House
PART VI. CLEFT NATIONAL CULTURES
18. The Malaysian Balik Kampung
19. The Nigerian Marketplace
20. The Israeli Kibbutzim and Moshavim
21. The Italian Opera
22. Belgian Lace
PART VII. TORN NATIONAL CULTURES
23. The Mexican Fiesta
24. The Russian Ballet
PART VIII. THE BASE CULTURE AND ITS DIFFUSION ACROSS BORDERS (CLUSTERS OF NATIONS): THE EXAMPLE OF CHINA
25. China’s Great Wall and Cross-Cultural Paradox
26. The Chinese Family Altar
27. The Singapore Hawker Centers
PART IX. INDIA, SHIVA, AND DIVERSITY
28. India: The Dance of Shiva
29. India: A Kaleidoscope of Diversity
PART X. SAME METAPHOR, DIFFERENT MEANINGS
30. The Spanish Bullfight
31. The Portuguese Bullfight
PART XI: POPULAR MUSIC AS CULTURAL METAPHORS
32. The Brazilian Samba
33. The Argentine Tango
PART XII PERSPECTIVES ON CONTINENTS
34. Australian Outdoor Recreational Activities
35. The Sub-Saharan African Bush Taxi
References
Photo Credits
Index
About the Authors

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