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“This is a significant book... for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection.”
-Thunderbird International Business Review (2002)
In Understanding Global Cultures, Fourth Edition, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.
New and Continuing Features:
Ancillaries Instructor Resources are available on a password-protected website at www.sagepub.com/gannon4instr. These include applications, discussion questions, model examinations,100 exercises, and suggested syllabi. Qualified instructors may contact Customer Care to receive access to the site.
Understanding Global Cultures: Metaphorical Journeys Through 29 Nations, Clusters of Nations, Continents, and Diversity is appropriate for courses in International Business and Management, Strategic Management and Planning, and Cultural Studies.
Preface: Understanding Cultures in Depth PART I: INTRODUCTION Chapter 1: Understanding Cultural Metaphors PART II: AUTHORITY RANKING CULTURES Chapter 2: The Thai Kingdom Chapter 3: The Japanese Garden Chapter 4: Bedouin Jewelry and Saudi Arabia Chapter 5: The Turkish Coffeehouse Chapter 6: The Brazilian Samba Chapter 7: The Polish Village Church Chapter 8: Kimchi and Korea PART III: SCANDINAVIAN EGALITARIAN CULTURES Chapter 9: The Swedish Stuga Chapter 10: The Finnish Sauna Chapter 11: The Danish Christmas Luncheon PART IV: OTHER EGALITARIAN CULTURES Chapter 12: The German Symphony Chapter 13: Irish Conversations Chapter 14: The Canadian Backpack and Flag Chapter 15: French Wine PART V: MARKET PRICING CULTURES Chapter 16: American Football Chapter 17: The Traditional British House PART VI: CLEFT NATIONAL CULTURES Chapter 18: The Malaysian Balik Kampung Chapter 19: The Nigerian Marketplace Chapter 20: The Israeli Kibbutzim and Moshavim Chapter 21: The Italian Opera Chapter 22: Belgian Lace PART VII: TORN NATIONAL CULTURES Chapter 23: The Mexican Fiesta Chapter 24: The Russian Ballet PART VIII: THE BASE CULTURE AND ITS DIFFUSION ACROSS BORDERS (CLUSTERS OF NATIONS): THE EXAMPLE OF CHINA Chapter 25: China’s Great Wall and Cross-Cultural Paradox Chapter 26: The Chinese Family Altar Chapter 27: The Singapore Hawker Centers PART IX: INDIA, SHIVA, AND DIVERSITY Chapter 28: India: The Dance of Shiva Chapter 29: India: A Kaleidoscope of Diversity PART X: SAME METAPHOR, DIFFERENT MEANINGS Chapter 30: The Spanish Bullfight Chapter 31: The Portuguese Bullfight PART XI: PERSPECTIVES ON CONTINENTS Chapter 32: Australian Outdoor Recreational Activities Chapter 33: The Sub-Saharan African Bush Taxi PART XII: WHAT WE’VE LEARNED Chapter 34: An Integrative Summary References Index About the Authors