Understanding Human Communication - Speech Communication: Bundled Custom Version

Understanding Human Communication - Speech Communication: Bundled Custom Version

by Ronald B. Adler, George Rodman
     
 

Now in its eighth edition, this classic text by Ronald B. Adler and George Rodman retains the enduring features that have made it the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings…  See more details below

Overview

Now in its eighth edition, this classic text by Ronald B. Adler and George Rodman retains the enduring features that have made it the best-selling introductory human communication text on the market: an engaging and reader-friendly writing style; an inviting visual design with marginal quotations, cartoons, photographs, newspaper clippings, and supplemental readings on every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, this new edition features updated examples, coverage of current communication theory, entirely new student-oriented sample speeches with new commentaries, and a commitment to equipping students with effective communication skills that will matter and make a difference in their everyday lives. NEW TO THE EIGHTH EDITION Improved Design and Pedagogy DT Each chapter now opens with a list of cognitive and behavioral objectives so that students know precisely what they need to learn. DT Activities are now integrated into the text--adjacent to the concepts they complement--allowing students to apply the material more easily to their lives. New Feature Film Profiles DT Using a medium that students already know and love, Understanding Human Communication, Eighth Edition, integrates current movies into instruction to effectively teach concepts and principles. New films include: DT Cast Away DT Shallow Hal DT Pay It Forward DT You've Got Mail DT Clueless DT At First Sight DT Patch Adams DT Dangerous Minds DT Almost Famous New Sidebar Topics DT "Understanding Diversity" Sidebarsshow students how communication principles apply to people from different backgrounds. New topics include: - doing business across cultures - non-western views of modern medicine - deafness and identity DT "Understanding Communication Technology" Sidebars teach students how new technologies can expand and improve communication. New topics include: - identity management on the Internet - strategies for expressing emotions online - using the World Wide Web to deliver difficult messages - communicating in "virtual groups" on the web - software to improve group decision-making New Material on Public Speaking The sample speeches in chapters 10, 11, 13, and 14 are completely new and accompanied by commentaries provided by the student speakers in addition to the authors' explanations. DT This edition places greater emphasis on student informative speaking and includes a sample student speech. DT This edition contains expanded guidelines for personalizing an informative speech. Updated and Expanded Research and Examples Throughout the new edition, many topics have been added, expanded, or updated to reflect current information and contemporary theory. For example: DT Chapters 1-2 - how communication shapes and manages identity - how narratives shape perceptions and frameworks for shared understanding - how some communication aims at coordination, but not necessarily understanding DT Chapter 3 - similarities and differences between male and female communication styles - how children's names affect their identities - examples of contemporary slang and jargon DT Chapter 4 - personal listening styles - the importance of listening in professional and personal life - how cultural differences shape listening - how communicators offer social support to others DT Chapters 5-6 - deceptive communication - when and why people disclose personal information DT Chapters 10-14 - new demographic analyses of today's audiences - the role of human communication in contemporary world events - the new student activism DT Media Appendix - Cumulative Effects Theory - how different theories lead to the observation of different effects - how the media contributes to changes in language styles over time

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Editorial Reviews

Booknews
Revised and updated edition (4th ed., 1991) of an introductory textbook that both explains the phenomenon of human communication and helps students improve their own communication behavior. A new 30-page appendix, Understanding Mass Communication, addresses the importance of mass media, milestones in mass communication history, social effects of media, and ethical and legal issues. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Product Details

ISBN-13:
9780195156409
Publisher:
Oxford University Press
Publication date:
12/30/1999
Edition description:
REV
Product dimensions:
7.90(w) x 9.90(h) x 0.80(d)

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