Understanding IT: A Manager's Guide / Edition 1

Paperback (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $18.01
Usually ships in 1-2 business days
(Save 54%)
Other sellers (Paperback)
  • All (8) from $18.01   
  • New (2) from $59.84   
  • Used (6) from $18.01   
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
Seller since 2008

Feedback rating:



New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.


Ships from: Chicago, IL

Usually ships in 1-2 business days

  • Standard, 48 States
  • Standard (AK, HI)
Seller since 2015

Feedback rating:


Condition: New
Brand New Item.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Sort by


'Information Technology is like fire. It has the power to transform or destroy companies.'

"All senior managers are making strategic decisions driven and enabled by the capabilities of information technology. Finally there is a clearly written and accessible book for senior managers to understand the underlying technologies that will drive their businesses. Senior managers should add this book to their management tool kit for daily reference in shaping competitive strategies."

Peter Weill, Director, Center for Information Systems Research, Sloan School of Management, MIT

Understanding IT: A Managers Guide by Dave Aron and Jeffrey L Sampler offers you the opportunity to become familiar with not only information technologies of today, but also the technology of the future. Written in an engaging style, the book explains IT concepts with superb clarity. In this way it serves as the driving force that will enable you to successfully exploit existing technology and to realize the potential of emerging technologies in your organization.

". . . Now, more than ever, general managers must strive to understand technology, in order to ensure that it is well implemented in their organisations, and to inform their corporate strategy. We will continue to see those that succeed in this achieve greater success than those who treat IT as a black box and 'leave it to the IT department'. I have had to acquire my understanding of the IT sector through experience and application. I wish I'd had this book as the starting point in that process!"
David Levin, CEO, Symbian Ltd

Understanding IT: A Managers Guide is an ideal companion for general business managers and for students ofmanagement, particularly at MBA level.

"Enthusiasm for the subject shines through and helps make for a stimulating read."

Paul Blanchard, Principal Lecturer, Business School, Oxford Brookes University

The Authors

Dave Aron is a Strategy Consultant and a Teaching Fellow at London Business School.

Jeffrey L Sampler is Associate Professor of Information Management and Strategy at London Business School.


Read More Show Less

Product Details

  • ISBN-13: 9780273682080
  • Publisher: Prentice Hall Professional Technical Reference
  • Publication date: 9/1/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 200
  • Product dimensions: 6.78 (w) x 9.20 (h) x 0.51 (d)

Table of Contents

Preface: Why general managers should understand more about IT 1
1 Introduction: The importance of information technology 7
2 What a computer is 15
3 How software works 27
4 The role of networks and the Internet 41
5 The Web and e-commerce: The transition from information superhighway to transaction superhighway 59
6 The mobile/multimodal Internet 81
7 The future of IT 103
8 The near future 123
9 Concluding thoughts 143
App. I Glossary of IT acronyms 145
App. II Network communications speeds 165
App. III Commonly used computer languages 167
App. IV IT literacy test for managers 169
App. V: Some useful books 174
Index 176
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)