Understanding Mass Communication: A Liberal Arts Perspective / Edition 7

Understanding Mass Communication: A Liberal Arts Perspective / Edition 7

by Melvin L. DeFleur, Everette E. Dennis
     
 

ISBN-10: 0618128573

ISBN-13: 9780618128570

Pub. Date: 08/28/2001

Publisher: Houghton Mifflin Company College Division

Through six editions, the hallmark of this introductory text for the mass communication/mass media course has been its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework…  See more details below

Overview

Through six editions, the hallmark of this introductory text for the mass communication/mass media course has been its comprehensive coverage and authoritative use of research. The text's liberal arts perspective provides a foundation that helps students understand the essence and nature of this evolving field. Students gain a historical and contemporary framework from which to draw connections to the rest of their courses.

  • An emphasis on diversity within the industry includes such topics as ethnicity and language usage across the media.
  • Up-to-date coverage of the impact of technology on the media corresponds with the New Media Internet Sites found in the text's Appendix and web site.
  • Media Leaders inserts feature interviews with key media executives who provide insider views of their fields and assess the future of their industries.

Product Details

ISBN-13:
9780618128570
Publisher:
Houghton Mifflin Company College Division
Publication date:
08/28/2001
Edition description:
7TH
Pages:
504
Product dimensions:
6.80(w) x 9.92(h) x 0.72(d)

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