Understanding Media Cultures: Social Theory and Mass Communication / Edition 1

Understanding Media Cultures: Social Theory and Mass Communication / Edition 1

by Nicholas Stevenson
     
 

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ISBN-10: 0803989318

ISBN-13: 9780803989313

Pub. Date: 07/19/1995

Publisher: SAGE Publications

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and

Overview

The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.

Product Details

ISBN-13:
9780803989313
Publisher:
SAGE Publications
Publication date:
07/19/1995
Edition description:
First Edition
Pages:
256
Product dimensions:
6.14(w) x 9.21(h) x (d)

Table of Contents

Introduction1
1Marxism and Mass Communication Research: Debates within Political Economy and Ideology: Raymond Williams, Glasgow University Media Group and Stuart Hall9
Marxism, Political Economy and Ideology9
Raymond Williams: Communications and the Long Revolution11
Cultural Materialism and Hegemony15
Raymond Williams and Material Culture: Television and the Press18
Raymond Williams and Communication Theory20
The Glasgow University Media Group and Television Bias26
Two Case Studies: Bad News and Good News26
The Eye of the Beholder and Objectivity in Media Studies28
Ideology and the Glasgow University Media Group32
Stuart Hall, Mass Communications and Hegemony34
Policing the Crisis: the Press, Moral Panics and the Rise of the New Right35
Ideology: the Return of the Repressed?36
Encoding and Decoding Media Discourse41
The Over-inflation of Discourse and Other Related Critiques42
Summary46
2Habermas, Mass Culture and the Public Sphere47
Public Cultures47
The Bourgeois Public Sphere48
Habermas, Mass Culture and the Early Frankfurt School51
Problems with Mass Culture: Habermas and the Frankfurt School56
The Public Sphere and Public Broadcasting62
Habermas, the Public Sphere and Citizenship68
Summary74
3Critical Perspectives within Audience Research: Problems in Interpretation, Agency, Structure and Ideology75
The Emergence of Critical Audience Studies75
David Morley and the Television Audience: Encoding/Decoding Revisited78
Semiotics, Sociology and the Television Audience79
Class, Power and Ideology in Domestic Leisure83
John Fiske and the Pleasure of Popular Culture89
Life's More Fun with the Popular Press92
Pointless Populism or Resistant Pleasures?94
Feminism and Soap Opera: Reading into Pleasure102
Feminism, Mass Culture and Watching Dallas103
Psychoanalysis, Identity and Utopia105
Reading Magazine Cultures108
Feminism and Critical Theory113
Summary116
4Marshall McLuhan and the Cultural Medium: Space, Time and Implosion in the Global Village118
Technical Media118
Innis, McLuhan and Canadian Social Theory119
The Medium is the Message121
Space and Time: Technology and Cultural Studies128
Oral, Print and Modern Cultures: Jack Goody and Anthony Giddens132
More Critical Observations138
Summary146
5Baudrillard's Blizzards: Postmodernity, Mass Communications and Symbolic Exchange148
Postmodernism as a Heterogeneous Field148
Baudrillard, Althusser and Debord149
Postmodernism, Symbolic Exchange and Marxism153
The French McLuhan: Simulations, Hyperreality and the Masses162
Baudrillard and Jameson167
Baudrillard's Irrationalism173
Summary182
6New Media and the Information Society: Schiller, Castells, Virilio and Cyberfeminism184
Herb Schiller and Media Imperialism186
Informationalism, Networks and Social Movements: Manuel Castells192
The Limitations of Informational Politics196
Virilio, Speed and Communication200
Virilio and the Media of Mass Communications206
Critical Questions within Cyberfeminism210
Summary214
7Conclusion216
The Three Paradigms of Mass Communication Research216
Possible Futures223
Glossary226
Notes232
References235
Index250

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