Understanding Media Economics / Edition 1

Understanding Media Economics / Edition 1

by Gillian Doyle
     
 

ISBN-10: 076196875X

ISBN-13: 9780761968757

Pub. Date: 05/24/2002

Publisher: SAGE Publications

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of

Overview

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media.

The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.

Product Details

ISBN-13:
9780761968757
Publisher:
SAGE Publications
Publication date:
05/24/2002
Edition description:
First Edition
Pages:
184
Product dimensions:
6.70(w) x 9.40(h) x 0.50(d)

Table of Contents

Introduction to Media Economics
Corporate Strategies
Economics of Advertising
Television Broadcasting
Television Production
The International Film Industry
Print Media
New Media
Media Economics and Public Policy

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