Understanding Media in the Digital Age

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Written by two of the field’s most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry.

Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

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Product Details

  • ISBN-13: 9780205595822
  • Publisher: Pearson
  • Publication date: 9/16/2009
  • Series: MyCommunicationKit Series
  • Edition description: New Edition
  • Pages: 464
  • Sales rank: 666,227
  • Product dimensions: 8.40 (w) x 10.80 (h) x 0.80 (d)

Meet the Author

Everette E. Dennis is the Felix Larkin distinguished professor of media and entertainment industries at Fordham University in New York City where he heads the Center for Communication. A noted author, foundation executive and institution builder he was founding director of the Media Studies Center at Columbia University, founding president of the American Academy in Berlin and author/coauthor of some 45 books on mass communication and media industries, including studies of digital strategies.

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Table of Contents

Part 1: Connections for Communication

Chapter 1: Understanding Communication Concepts in the Internet Age

Studying Media Strategically

The Interpersonal Communication Process

The “Mass” Communication Process

Comparing Face-to-Face and Mass Communication

Chapter 2: Navigating Change: The Rise of Digital and Global Media

The Dawn of the Digital Age

The Spread of Global Media

Part 2: Publishing

Chapter 3: Books: The First and Most Respected Mass Medium

The Importance of Books as a Mass Medium

Where did Books Come From?

The Digital Future of Books: The Fourth Transition

Between the Past and the Future: Book Publishing Today

Chapter 4: Newspapers and News Media: Delivering Information to Society

The Importance of Newspapers as a News Medium

Newspapers: The First Medium for the Mass Society

Trends that Shaped Today’s Newspapers

The Newspaper as a Contemporary Medium

The Future of the Newspaper

Chapter 5: Magazines: Voices for Many Interests

Distinguishing Magazines from Other Media

The History of Magazines

The Magazine Industry Today

The Future of Magazines

Magazines and the Digital Revolution

Part 3: Electronic and Visual Media

Chapter 6: Motion Pictures: The Great Entertainer

The Development of Movie Technology

The Movies Become a Medium

Film as a Contemporary Medium

The Movie Industry

The Movie Audience

Chapter 7: Radio: The Resilient Medium

The Development of Radio Technology

Radio Becomes a Mass Medium

The Golden Age of Radio

The Challenge of Television

Radio as a Contemporary Medium

Chapter 8: Television: The Most Influential Medium

Cultural Influence of Television

The Birth of Television

The Period of Rapid Adoption

Alternative to Broadcast Television

The VCR and DVD

Television as a Contemporary Medium

Part 4: Media Audiences, Services and Support

Chapter 9: News, Journalism, and Public Affairs

News: The Information Function of the Press

Encoding Strategies: Packaging the News

Journalistic Styles

Social and Cultural Influences on the News

Social and Cultural Functions of the News

Chapter 10: Popular Culture: Entertainment, Sports, and Music

The Nature and Importance of Popular Culture

Popular Culture as Entertainment

Entertainment Media and Popular Culture

Chapter 11: Advertising: Using Media in the Marketplace

Advertising in America: A Brief History

The Contemporary Advertising Industry

Advertising as Persuasive Communication

The Role of Advertising Research

Criticism and Control of Advertising

C hapter 12: Public Relations: Influencing Beliefs, Attitudes, and Actions

The Development of Public Relations

Public Relations Settings and Activities

Public Relations and the Media

Lobbying as Public Relations

Public Relations as an Emerging Profession

The Future of the Field

Part 5: Media Issues and Influences

Chapter 13: Social Forces: Economics, Technology, and Policy

An Interplay of Forces

Searching for the Public Interest

Denying the Business of Media

Enter Media Economics

Independence with Controls

Political Protections: The Constitutional Framework

Linchpins of Communication Law

Trial by Media

Moral Values: Obscenity and Pornography

The Government’s Secrets during National Crises

Political Constraints: The Agents of Control

Chapter 14: Media Effects: The Processes and Influences of Mass Communication

Early Views on Media Influences

Media Effects Research Begins

Beyond the Magic Bullet: Selective and Limited Effects

Audiences Use Media Content to Obtain Gratifications

Television and Youth Violence

Long-Term Influences on Society and Culture

Chapter 15: Ethics: Assessing Content and Behavior of the Media

Media-wide Ethics Watch

New Technology Challenges

Dimensions of Ethics for the Media

Distinguishing Ethics and Law

Growing Concern over Media Ethics

Media Criticism and Media Ethics

Alternative Approaches to Ethics

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