Understanding Media: The Extensions of Man by Marshall McLuhan | 9780262631594 | Paperback | Barnes & Noble
Understanding Media: The Extensions of Man

Understanding Media: The Extensions of Man

by Marshall McLuhan
     
 

ISBN-10: 0262631598

ISBN-13: 9780262631594

Pub. Date: 10/20/1994

Publisher: MIT Press

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our

Overview

This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.

There has been a notable resurgence of interest in McLuhan's work in the last few years, fueled by the recent and continuing conjunctions between the cable companies and the regional phone companies, the appearance of magazines such as WiRed, and the development of new media models and information ecologies, many of which were spawned from MIT's Media Lab. In effect, media now begs to be redefined. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.

Product Details

ISBN-13:
9780262631594
Publisher:
MIT Press
Publication date:
10/20/1994
Edition description:
Reprint
Pages:
389
Sales rank:
293,560
Product dimensions:
6.00(w) x 9.00(h) x 1.00(d)
Age Range:
18 Years

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