Understanding Media Theory / Edition 1

Understanding Media Theory / Edition 1

by Kevin Williams
     
 

"The book outlines the historical development of theorising about the media and introduces a number of the key approaches and perspectives that have shaped media theory. These include Marxism, liberal-pluralism, Feminism and post-modernism." Understanding Media Theory acknowledges the distrust and suspicion many have of theory and the different types of theoretical… See more details below

Overview

"The book outlines the historical development of theorising about the media and introduces a number of the key approaches and perspectives that have shaped media theory. These include Marxism, liberal-pluralism, Feminism and post-modernism." Understanding Media Theory acknowledges the distrust and suspicion many have of theory and the different types of theoretical knowledge of the media that exist. The focus is on social scientific theories but also recognised is the influence of common sense and practitioner thinking.

Product Details

ISBN-13:
9780340719046
Publisher:
Bloomsbury Academic
Publication date:
02/28/2003
Series:
A Hodder Arnold Publication
Edition description:
New Edition
Pages:
256
Sales rank:
1,151,692
Product dimensions:
6.10(w) x 9.10(h) x 0.60(d)

Meet the Author


Kevin Williams is Professor of Media and Communication Studies and is Head of the School of Arts at Swansea University, UK.

Table of Contents

Preface
Introduction: Unravelling media theory1
Sect. 1Developing the field: a history of media theory21
1Mass society and modernity: early media theory23
2Schools of thought: developing approaches to media theory44
Sect. 2The production process71
3The censorship of money: theories of media ownership and control73
4Inside the image factory: theories of media organisation and media work96
Sect. 3Media content121
5Telling it as it is? Questions of media representation123
6Ways of making you think: theories of ideology and meaning145
Sect. 4Theories of media effects and audiences165
7Effects, what effects? Power and influence of the media168
8The audience strikes back: new audience and reception theory190
Sect. 5Media change and media theory211
9Living in the global village: new media theory213
Bibliography234
Index260

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