Understanding Media Theory / Edition 1

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"The book outlines the historical development of theorising about the media and introduces a number of the key approaches and perspectives that have shaped media theory. These include Marxism, liberal-pluralism, Feminism and post-modernism." Understanding Media Theory acknowledges the distrust and suspicion many have of theory and the different types of theoretical knowledge of the media that exist. The focus is on social scientific theories but also recognised is the influence of common sense and practitioner thinking.
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Product Details

  • ISBN-13: 9780340719046
  • Publisher: Bloomsbury Academic
  • Publication date: 2/28/2003
  • Series: A Hodder Arnold Publication
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,152,182
  • Product dimensions: 6.10 (w) x 9.10 (h) x 0.60 (d)

Meet the Author

Kevin Williams is Professor of Media and Communication Studies and is Head of the School of Arts at Swansea University, UK.
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Table of Contents

Introduction: Unravelling media theory 1
Sect. 1 Developing the field: a history of media theory 21
1 Mass society and modernity: early media theory 23
2 Schools of thought: developing approaches to media theory 44
Sect. 2 The production process 71
3 The censorship of money: theories of media ownership and control 73
4 Inside the image factory: theories of media organisation and media work 96
Sect. 3 Media content 121
5 Telling it as it is? Questions of media representation 123
6 Ways of making you think: theories of ideology and meaning 145
Sect. 4 Theories of media effects and audiences 165
7 Effects, what effects? Power and influence of the media 168
8 The audience strikes back: new audience and reception theory 190
Sect. 5 Media change and media theory 211
9 Living in the global village: new media theory 213
Bibliography 234
Index 260
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