Understanding Organizations through Language

Understanding Organizations through Language

by Suzanne Tietze, Laurie Cohen, Gillian Musson
     
 

'The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London

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Overview

'The book is extremely clear in its explanation of how language works.... The authors treat their readers as curious, intelligent and concerned to find new and powerful tools to come at the workings of organizations from a lateral and newly illuminating perspective' - Virginia Valentine, Semiotic Solutions, London

Offering a viable alternative to 'functional' approaches to communication based around the metaphor of 'webs of meaning' and using semiology as its theoretical bedrock, the authors provide examples and argue how and why this approach is useful in understanding communicative processes. This approach is applied to areas of interest, including: metaphor, story-telling, discourse, gender, leadership and electronic communication.

Product Details

ISBN-13:
9780761967194
Publisher:
SAGE Publications
Publication date:
09/09/2003
Edition description:
New Edition
Pages:
200
Product dimensions:
6.60(w) x 9.40(h) x 0.50(d)

Table of Contents

Introduction
Spinning Webs of Meaning
Language and Social Reality
A Semiological Approach to Meaning Making
Understanding Organizations through Metaphor
Understanding Organizations through Stories and Narratives
Understanding Organizations through Discourse
Language, Culture, Meaning
Gender and Language
Leadership and Language
Meaning-Making in the Electronic Age

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