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Understanding Viral Marketing in a Week (In a Week Series)
     

Understanding Viral Marketing in a Week (In a Week Series)

by Richard Perry, Andrew Whitaker, Andrew Whittaker
 

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products

Overview

Viral marketing is not just about spam email, as most people tend to think. It is about how some ideas, products, messages, and behaviors spread like viruses—for example, Pokemon, Hotmail, and even yoyos in the school playground. This text concerns itself with how through creative marketing, these viruses can be started in order to greatly benefit the products they relate to, without the marketing budgets of Nike or Coca-Cola.

Product Details

ISBN-13:
9780340849040
Publisher:
Hodder & Stoughton, Ltd.
Publication date:
07/28/2002
Series:
In a Week
Pages:
96
Product dimensions:
7.72(w) x 5.06(h) x 0.42(d)

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