Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain / Edition 1

Understanding Women's Magazines: Publishing, Markets and Readerships in Late-Twentieth Century Britain / Edition 1

by Anna Gough-Yates, Gough-Yates Ann, A. Gough-Yates
     
 

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken

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Overview

Understanding Women's Magazines investigates the changing landscape of women's magazines. Anna Gough-Yates focuses on the successes, failures and shifting fortunes of a number of magazines including Elle, Marie Claire, Cosmopolitan, Frank, New Woman and Red and considers the dramatic developments that have taken place in women's magazine publishing in the last two decades.
Understanding Women's Magazines examines the transformation in the production, advertising and marketing practices of women's magazines. Arguing that these changes were driven by political and economic shifts, commercial cultures and the need to get closer to the reader, the book shows how this has led to an increased focus on consumer lifestyles and attempts by publishers to identify and target a 'new woman'.

Product Details

ISBN-13:
9780415216395
Publisher:
Taylor & Francis
Publication date:
01/30/2003
Edition description:
New Edition
Pages:
208
Product dimensions:
6.14(w) x 9.21(h) x 0.44(d)

Table of Contents

List of figures
Acknowledgments
Introduction1
1Understanding women's magazines6
2Post-Fordism, post-feminism and the 'new woman' in late twentieth-century Britain26
3The empires strike back: from Fordism to post-Fordism in the British magazine industry39
4Who's that girl?: advertising, market research and the female consumer in the 1980s56
5Seriously glamorous or glamorously serious?: working out the 'working woman'79
6'What women want under the covers': new markets and the 'new woman' in the 1980s95
7'Marie Claire - c'est moi!': magazine editors, cultural intermediaries and the 'new middle class'118
8Desperately tweaking Susan: the business of women's magazines in the 1990s132
9Conclusions153
Notes159
Bibliography166
Index181

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