Understanding Your Users: A Practical Guide to User Requirements Methods, Tools, and Techniques / Edition 1

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Overview

Today many companies are employing a user-centered design (UCD) process, but for most companies, usability begins and ends with the usability test. Although usability testing is a critical part of an effective user-centered life cycle, it is only one component of the UCD process. This book is focused on the requirements gathering stage, which often receives less attention than usability testing, but is equally as important. Understanding user requirements is critical to the development of a successful product.

Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data —all in a practical and hands-on way. In addition, each method presented provides different information about the user and their requirements (e.g., functional requirements, information architecture, task flows). The techniques can be used together to form a complete picture of the users’ requirements or they can be used separately to address specific product questions. These techniques have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks. Case studies from industry-leading companies demonstrate each method in action. In addition, readers are provided with the foundation to conduct any usability activity (e.g., getting buy-in from management, legal and ethical considerations, setting up your facilities, recruiting, moderating activities) and to ensure the incorporation of the results into their products.

·Covers all of the significant requirements gathering methods in a readable, practical way
·Presents the foundation readers need to prepare for any requirements gathering activity and ensure that the results are incorporated into their products
·Includes invaluable worksheet and template appendices
·Includes a case study for each method from industry leaders
·Written by experienced authors who teach conference courses on this subject to usability professionals and new product designers alike

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Editorial Reviews

From the Publisher
“I wish I’d had this book ten years ago; it would have saved me an awful lot of time. It’s the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it!”
— Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability

“Courage and Baxter propel the reader to the beating heart of user-centered design with this comprehensive and practical compendium of process, methodology and cutting-edge thinking.”
— Alan Cooper, Founder & Chairman of the Board, Cooper

“Courage and Baxter cover it all, from hard science to ethics to the finest practical details. You’ll find a wealth of case studies and instantly accessible answers to sudden questions.”
— Bruce “Tog” Tognazzini, Principal, Nielsen/Norman Group

“This invaluable resource provides comprehensive and practical guidance on a variety of methods ... enabling readers to more efficiently apply techniques in their own organizations.”
— Janice Rohn, Vice President, User Experience, World Savings Bank

“This is an immensely practical book with enduring value for the interaction designer and the usability professional. It may well become a classic of the field.”
— Richard Buchanan, Ph.D., Professor, Carnegie Mellon University and President, Design Research Society

“Peppered with checklists, case studies, and practical advice offered in this book, you will immediately increase your ability to conduct user research that yields quality and reliable results.”
— Pawan Vora, Principal, Inov Information Designs

“A beautifully color-coded and thoroughly applied book.”
— Ann Light, Editor, UsabilityNews.com

Understanding Your Users enables you to reap form the authors’ years of real-world experience as usability experts. Whether you are new to usability or are an experienced usability professional, you will find immense benefits from the book.”
— Mary C. Corder, Technical Communication, November 2005

From the Publisher
“I wish I’d had this book ten years ago; it would have saved me an awful lot of time. It’s the kind of eminently practical guide that I really appreciate, and the case studies are excellent. I highly recommend it!”
— Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability

“Courage and Baxter propel the reader to the beating heart of user-centered design with this comprehensive and practical compendium of process, methodology and cutting-edge thinking.”
— Alan Cooper, Founder & Chairman of the Board, Cooper

“Courage and Baxter cover it all, from hard science to ethics to the finest practical details. You’ll find a wealth of case studies and instantly accessible answers to sudden questions.”
— Bruce “Tog” Tognazzini, Principal, Nielsen/Norman Group

“This invaluable resource provides comprehensive and practical guidance on a variety of methods ... enabling readers to more efficiently apply techniques in their own organizations.”
— Janice Rohn, Vice President, User Experience, World Savings Bank

“This is an immensely practical book with enduring value for the interaction designer and the usability professional. It may well become a classic of the field.”
— Richard Buchanan, Ph.D., Professor, Carnegie Mellon University and President, Design Research Society

“Peppered with checklists, case studies, and practical advice offered in this book, you will immediately increase your ability to conduct user research that yields quality and reliable results.”
— Pawan Vora, Principal, Inov Information Designs

“A beautifully color-coded and thoroughly applied book.”
— Ann Light, Editor, UsabilityNews.com

Understanding Your Users enables you to reap form the authors’ years of real-world experience as usability experts. Whether you are new to usability or are an experienced usability professional, you will find immense benefits from the book.”
— Mary C. Corder, Technical Communication, November 2005

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Product Details

  • ISBN-13: 9781558609358
  • Publisher: Elsevier Science
  • Publication date: 1/11/2005
  • Series: Interactive Technologies Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 704
  • Product dimensions: 7.60 (w) x 9.30 (h) x 1.33 (d)

Meet the Author

Kathy Baxter is a Staff User Experience Researcher at Google in Mountain View, CA. Her research focus has spanned web search, privacy, advertising, enterprise applications, mobile, and more. Previously, Kathy managed the UX Infrastructure team, which supports research globally across Google including research ethics, participant recruitment, research labs, and the development of research tools. Prior to Google, she worked as a Senior Researcher at eBay and Oracle. She received her Bachelors of Science in Applied Psychology and Masters of Science in Engineering Psychology from the Georgia Institute of Technology.

Catherine Courage is SVP of Customer Experience at Citrix. Her team is focused on driving design thought leadership and execution throughout the company in order to deliver a seamless experience across all products and services. Prior to joining Citrix, Catherine was the Director of User Experience at salesforce.com. She also worked at Oracle as a Principal Usability Engineer and manager of the Customer Design Partners Program. In 2011, she was selected by the Silicon Valley Business Journal as one of Silicon Valley’s "40 Under 40" young tech leaders. She holds a Masters of Applied Sciences specializing in Human Factors from the University of Toronto.

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Table of Contents

Preface
1. Introduction
2. Before You Choose an Activity: Learning About Your Product and Users
3. Legal & Ethical Considerations
4. Setting Up Facilities for Your User Requirements Activity
5. Preparing for Your User Requirements Activity
6. During Your User Requirements Activity
7. Interviews
8. Surveys
9. Wants and Needs Analysis
10. Card Sorting
11. Group Task Analysis
12. Focus Groups
13. Field Studies
14. Concluding Your Activity
Appendix A: Learn About Usability
Appendix B: Vendors that Offer Training in Usability Activities
Appendix C: Vendors that Consult on Usability Lab Design, Sell or Rent Equipment, or Build Labs
Appendix D: Vendors that Recruit Participants, Conduct Usability Activities for You, and/or Rent Facilities to You
Appendix E: Requirements for Creating a Participant Recruitment Database
Appendix F: Affinity Diagram
Appendix G: Computerized Quantitative Analysis Tools
Appendix H: Report Template
Appendix I: Glossary
Appendix J: References
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