Unique: Telling Your Story in the Age of Brands and Social Media

( 1 )

Overview

Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision...
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Unique: Telling Your Story in the Age of Brands and Social Media

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Overview

Today's culture is more connected than any time in history, but all of this connectivity comes with a price. We live in a world that's become cluttered, distracted, and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you're a pastor, nonprofit leader, artist, filmmaker, entrepreneur, or creative professional in this hyper-connected, highly distracted world, how do you get your unique idea, project, or vision on the radar of the people who need to respond?

In Unique, Phil Cooke, a highly respected media producer and consultant, addresses both the challenges and the opportunities of branding and social media in the 21st century. If you have a vision or message to share with the world, Unique provides a blueprint to cut through the clutter, communicate your story, and impact your audience.

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Editorial Reviews

From the Publisher
"Read this book and let the superbly capable Phil Cooke carry you into the future."
— Eric Metaxas, best-selling Author

"Phil Cooke understands the power of branding. Read this book, and you will never again look at church identity the same way."
— Greg Surratt, senior pastor, Seacoast Church

"If you want your story to be heard amongst the thousands of competing messages out there, Unique is the book for you."
— Christine Caine, founder, The A21 Campaign

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Product Details

  • ISBN-13: 9780801017605
  • Publisher: Baker Publishing Group
  • Publication date: 11/19/2012
  • Pages: 256
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.80 (d)

Meet the Author

From religious media to humanitarian and cause marketing, Phil Cooke--consultant, strategist, and media activist--is unparalleled at helping religious and nonprofit organizations and their leaders tell their story to the world. He has appeared on MSNBC, CNBC, and CNN, and his work has been profiled in The New York Times, The Los Angeles Times, and The Wall Street Journal. Phil also speaks at workshops, seminars, and conferences globally.
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Table of Contents

Acknowledgments 11

Preface 13

Prologue: Responding to a Media-driven Culture 17

Introduction: Losing Our Voice 23

1 Living in a Media-driven Culture 35

2 The Influence of a Compelling Brand 45

3 The Power of Perception (Why Perception Is Just as Important as Reality) 53

4 A New Religion? 65

5 Telling Your Story 85

6 The Right Branding Tools 117

7 Why Social Media Matters 139

8 Great Design 169

9 The Dark Side of Branding 179

10 The Branding Imperative 207

11 The Future of Branding Faith 233

Endnotes 243

Index 247

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Sort by: Showing 1 Customer Reviews
  • Posted March 13, 2013

    In the whirlwind of businesses, nonprofits and individuals clamb

    In the whirlwind of businesses, nonprofits and individuals clambering to be heard, Phil Cooke helps you rise above the noise and get noticed. Unique shows you the tools to impact social media and beyond with the message that tells your story and connects you with those who can positively affect your future. Whether your passion is a coffee shop, a ministry or service profession, Unique offers ideas and creative strategies to propel you into this new age of marketing.


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