Universal Principles of Design

Hardcover (Print)
Used and New from Other Sellers
Used and New from Other Sellers
from $15.82
Usually ships in 1-2 business days
(Save 60%)
Other sellers (Hardcover)
  • All (11) from $15.82   
  • New (1) from $145.00   
  • Used (10) from $15.82   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$145.00
bluehouse
Seller since 2013

Feedback rating:

(39)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
Brand new.

Ships from: acton, MA

Usually ships in 1-2 business days

  • •Standard, 48 States
Page 1 of 1
Showing All
Close
Sort by

More About This Textbook

Overview

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work—until now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Read More Show Less

Product Details

  • ISBN-13: 9781592530076
  • Publisher: Rockport Publishers
  • Publication date: 10/1/2003
  • Pages: 216
  • Product dimensions: 8.75 (w) x 10.25 (h) x 0.88 (d)

Meet the Author

William Lidwell is a partner and chief research and development officer at the Applied Management Sciences Institute. He writes, speaks, and consults on topics of design and engineering and is the author of multiple books including the best-selling design book Universal Principles of Design, which has been translated into 16 languages. He lives in Houston, TX.

Read More Show Less

Table of Contents

Introduction 10
80/20 Rule 12
Accessibility 14
Advance Organizer 16
Aesthetic-Usability Effect 18
Affordance 20
Alignment 22
Archetypes 24
Attractiveness Bias 26
Baby-Face Bias 28
Chunking 30
Classical Conditioning 32
Closure 34
Cognitive Dissonance 36
Color 38
Common Fate 40
Comparison 42
Confirmation 44
Consistency 46
Constancy 48
Constraint 50
Control 52
Convergence 54
Cost-Benefit 56
Defensible Space 58
Depth of Processing 60
Development Cycle 62
Entry Point 64
Errors 66
Expectation Effect 68
Exposure Effect 70
Face-ism Ratio 72
Factor of Safety 74
Feedback Loop 76
Fibonacci Sequence 78
Figure-Ground Relationship 80
Fitts' Law 82
Five Hat Racks 84
Flexibility-Usability Tradeoff 86
Forgiveness 88
Form Follows Function 90
Framing 92
Garbage In-Garbage Out 94
Golden Ratio 96
Good Continuation 98
Gutenberg Diagram 100
Hick's Law 102
Hierarchy 104
Hierarchy of Needs 106
Highlighting 108
Iconic Representation 110
Immersion 112
Interference Effects 114
Inverted Pyramid 116
Iteration 118
Law of Pragnanz 120
Layering 122
Legibility 124
Life Cycle 126
Mapping 128
Mental Model 130
Mimicry 132
Mnemonic Device 134
Modularity 136
Most Average Facial Appearance Effect 138
Normal Distribution 140
Ockham's Razor 142
Operant Conditioning 144
Orientation Sensitivity 146
Performance Load 148
Performance Versus Preference 150
Picture Superiority Effect 152
Progressive Disclosure 154
Prospect-Refuge 156
Prototyping 158
Proximity 160
Readability 162
Recognition Over Recall 164
Redundancy 166
Rule of Thirds 168
Satisficing 170
Savanna Preference 172
Scaling Fallacy 174
Self-Similarity 176
Serial Position Effects 178
Shaping 180
Signal-to-Noise Ratio 182
Similarity 184
Storytelling 186
Structural Forms 188
Symmetry 190
Threat Detection 192
Three-Dimensional Projection 194
Top-Down Lighting Bias 196
Uncertainty Principle 198
Uniform Connectedness 200
Visibility 202
Von Restorff Effect 204
Waist-to-Hip Ratio 206
Wayfinding 208
Weakest Link 210
Index 212
Credits 214
Acknowledgments 215
About the Authors 216
Read More Show Less

Customer Reviews

Average Rating 5
( 4 )
Rating Distribution

5 Star

(3)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Review Guidelines
Add Recommendations
Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted March 15, 2005

    Everyone should own this book

    This book is fairly comprehensive as far as the number of topics covered is concerned. The explanations all fit inside of a single page of text, which sometimes means they are too brief. The authors did consider this, however, and include lots of reference. The related topics section at the bottom of each page is probably the best feature. The diagrams are all ideal for the subject, and very easy to understand. Although the book is listed under graphic design, industrial designers, engineers, programmers, and ESPECIALLY teachers of these subjects can benefit from the information this book contains. It is worth every penny.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted November 5, 2008

    No text was provided for this review.

  • Anonymous

    Posted November 5, 2012

    No text was provided for this review.

  • Anonymous

    Posted February 4, 2009

    No text was provided for this review.

Sort by: Showing all of 4 Customer Reviews
If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)