Universities in the Marketplace: The Commercialization of Higher Education

Universities in the Marketplace: The Commercialization of Higher Education

by Derek Bok
     
 

"Derek Bok grasps better than anyone I know the changes that have taken place in the academic culture of American higher education. In Universities in the Marketplace, he documents the sheer growth of market forces and the escalation of commercialization in academia. Perhaps more important he alerts us that the reach of commercialization has moved from the innocent

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Overview

"Derek Bok grasps better than anyone I know the changes that have taken place in the academic culture of American higher education. In Universities in the Marketplace, he documents the sheer growth of market forces and the escalation of commercialization in academia. Perhaps more important he alerts us that the reach of commercialization has moved from the innocent fringe of the campus (athletics and sweatshirts) to its academic heart. University presidents, trustees, and faculty leaders: take note! This is an important book."—Stanley O. Ikenberry, Regent Professor and President Emeritus, University of Illinois

"Derek Bok's wise and judicious book offers a road map for all concerned with the health and integrity of higher education in an age that has seen the boundaries between the academic, corporate, and public worlds become more permeable and the need to understand the costs associated with that transition more urgent. At the same time, President Bok's analysis of the potential dangers lurking in contemporary tendencies toward 'commercialization' is an affirmation that the enduring values of the academy can be extended and strengthened through thoughtful and careful engagement with the questions at issue."—Hanna Holborn Gray, President Emeritus, University of Chicago

"Combining the experience of a seasoned university president with the analysis of a respected legal scholar, Derek Bok explores what he concludes are 'signs of excessive commercialization in every part of the university.' His somber assessment of the current state of athletics, scientific research, and distance education, and his call for review and restraint, should engage the attention of every faculty senate in the country. He has given us a timely, candid, courageous, and important book."—Frank H. T. Rhodes, President Emeritus, Cornell University

"This book is a thoughtful and wide-ranging analysis of the commercial pressures on universities. There is no other study like it. Extremely well organized, clear, and gracefully written, Universities in the Marketplace will be of interest to all those concerned about higher education and its future."—William G. Bowen, President, The Andrew W. Mellon Foundation

"Universities in the Marketplace is quite a successful book that breaks valuable new ground. Derek Bok's calmly reasoned voice contrasts favorably with the hyperbole that surrounds many such discussions. The writing is so clear and the arguments so reasonable that it is easy to overlook the author's effortless command of the relevant literature and his well-judged historical treatment of his subjects. No other book is both so comprehensive and so accessible."—Michael McPherson, President, Macalaster College

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Product Details

ISBN-13:
9780691120126
Publisher:
Princeton University Press
Publication date:
11/15/2004
Pages:
256
Sales rank:
1,091,366
Product dimensions:
6.10(w) x 9.20(h) x 0.60(d)

Meet the Author

Derek Bok is the 300th Anniversary University Professor and Faculty Chair of the Hauser Center for Nonprofit Organizations at Harvard University. He was formerly President of Harvard University and Dean of the Harvard Law School. His numerous books include "The Shape of the River" (Princeton, 1998, with William G. Bowen) and "The Trouble with Government" (Harvard, 2001).

Table of Contents

1The Roots of Commercialization1
2Avoiding Bias18
3Athletics35
4Scientific Research57
5Education79
6The Benefits and Costs of Commercialization99
7Reforming Athletics122
8Protecting the Integrity of Research139
9Preserving Educational Values157
10Living Up to the Rules185
11Seizing the Moment199
Notes209
Index227

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