Unlabel: Selling You Without Selling Out

Unlabel: Selling You Without Selling Out

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by Marc Ecko, Todd Haberkorn
     
 

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“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This blueprint will teach you how to grow both

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Overview

“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC

As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.

This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.

Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.

With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.

Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.

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Editorial Reviews

Publishers Weekly
Urbanwear king Ecko (founder of Ecko Unlimited and owner of Complex Media) narrates his rise to glory, thinly disguised as a how-to guide to true-to-yourself success. “I am a brand, but I am not a label... you too are a brand,” begins this overblown though beautifully designed and illustrated book-length ode to the author’s own greatness. Applying his “Authenticity Formula,” the reader can overcome fear, take action, follow his or her purpose, and execute on ideas. But this is just a prelude; the heart of the book is an exhaustive history of Ecko’s rise from goofy kid to entrepreneur selling his own airbrushed T-shirts. He charts the ups and downs of running a growing business, from his first breaks getting street cred from DJs and other influencers to figuring out the manufacturing and fulfillment processes, to eventually achieving hard-won fame. His overall message is positive: “Refuse to be labeled.” But the rest of his tossed-off advice is a sop thrown out to would-be entrepreneurs. This is hubris disguised as how-to. Agent: Matthew Carnicelli, Carnicelli Literary Management. (Sept.)
800-CEO-READ
"It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it’s one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic ‘brand.’"
800-CEO-READS
"It is very rare to read an entire business book from cover to cover like you would a novel, and find within it a story that is so interesting and captivating that it immediately puts perspective on how you channel your own creativity and tell your own story. Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it’s one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic ‘brand.’"
The New York Times
"Grand harmonic pop-culture convergence. Ecko is at a crossroads. … The man is trying to step out from behind his rhino."
CNBC
"Marc is living proof that you can be a marketing and business whiz and still be a true artist."
Rob Walker
Grand harmonic pop-culture convergence. Ecko is at a crossroads … the man is trying to step out from behind his rhino."
Business Insider
"[This] media mogul made millions by leveraging his ability to find the next big thing."
Entrepreneur Magazine
"Ecko brings a sense of edgy wonder to his work."
ABC Nightline
"The merging of different worlds is a recurring theme in Marc Ecko's life and in his work."
AskMen.com
"Marc Ecko imposes no limits on himself, or his sources of inspiration."
Russell Simmons
“Very, very creative. More edge than most."
From the Publisher
"Marc is living proof that you can be a marketing and business whiz and still be a true artist."

Grand harmonic pop-culture convergence. Ecko is at a crossroads … the man is trying to step out from behind his rhino."

"[This] media mogul made millions by leveraging his ability to find the next big thing."

"Ecko brings a sense of edgy wonder to his work."

"The merging of different worlds is a recurring theme in Marc Ecko's life and in his work."

"Marc Ecko imposes no limits on himself, or his sources of inspiration."

“Very, very creative. More edge than most."

George Lucas
“No one has made STAR WARS cooler than ECKO. Marc's unique vision became a global force. This is the text book I wish I could have bought in college.”
Kirkus Reviews
2013-08-15
The man behind the iconic rhino logo weaves an interesting story employing alternating threads of entrepreneurial advice and autobiographical confession. When he was younger, few could have dreamed that the chubby kid busily aping graffiti culture in the garage of his parents' New Jersey home would one day rise to become one of the top purveyors of hip-hop cool in the country. But that's exactly what Ecko managed to accomplish in just a few scant years. From slinging airbrushed T-shirts in high school to hobnobbing with the Tommy Hilfigers of the world, Ecko and his partners--sister Marci and buddy Seth--built a clothing empire that still remains a sartorial force on the streets, even if the core group has fractured. Though he's taken more than a few wrong turns, the author doesn't flinch when laying down his entrepreneurial expertise. In fact, his "guts to skin, skin to the world" philosophy about self-branding is more potent given all the mistakes. In his role as entrepreneurial guru, Ecko is a sort of anti-Trump, using human frailty instead of unattainable omnificence to educate the next generation of dreamers. The author delivers a sobering inventory of screw-ups, ill-advised team-ups, lots of overexposure and overextension, as well as generous dollops of hubris and flat-out boneheaded maneuvers. Still, he stubbornly adheres to his philosophy of authenticity while sticking it to the clueless "gatekeepers." "My business plan for Ecko Airbrushing might have been technically naïve, but it did have this much going for it: my personal brand was massively authentic and relevant," he writes. Ideas about authenticity run deep throughout the book. Criticized throughout much of his career for allegedly co-opting established cultural touchstones, Ecko argues that what he has been doing all along is something more akin to sampling--just like the best MCs have done on their way to creating something legitimate and pure. A compelling how-to guide that also reads like a saucy celebrity exposé.

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Product Details

ISBN-13:
9781480538771
Publisher:
Brilliance Audio
Publication date:
09/17/2013
Edition description:
Unabridged
Product dimensions:
5.37(w) x 7.50(h) x 0.50(d)

Read an Excerpt

Unlabel


  • This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula:

    Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6

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