Unleashing the Killer App: Digital Strategies for Market Dominance

Unleashing the Killer App: Digital Strategies for Market Dominance

by Larry Downes
     
 

ISBN-10: 1578512611

ISBN-13: 9781578512614

Pub. Date: 04/28/2000

Publisher: Harvard Business Review Press

They're everywhere, and more are coming. They're sending shock waves through the social, political, and economic systems of our time, and they're in the room with you right now. They are new applications so powerful they can transform industries, redefine markets, and annihilate the competition; you have the choice to either cultivate them or be trampled by them. …  See more details below

Overview

They're everywhere, and more are coming. They're sending shock waves through the social, political, and economic systems of our time, and they're in the room with you right now. They are new applications so powerful they can transform industries, redefine markets, and annihilate the competition; you have the choice to either cultivate them or be trampled by them. Unleashing the Killer App explains what these "killer apps" are and how to make them work for you.

Early killer apps were the compass, the steam engine, the cotton gin, and the Model T; in all, technologies, products, and services converged in radical, creative new ways to transform society's horizons. Today's killer apps spring from the digital realm: The personal computer, email, and the World Wide Web have profoundly influenced and even altered society far beyond their intended effects. Tempted by the promise of such devastating power, companies large and small, from vast multinationals to lean entrepreneurial start-ups, are remaking themselves into organizations that nurture killer apps rather than succumb to them.

How is it done? In this groundbreaking new book, strategists Larry Downes and Chunka Mui argue that managers must abandon many of their most revered planning and control processes. The most commonly used tools for setting and executing strategy, artifacts of the Industrial Age, make for inadequate weapons in today's digital arena. Leaders must replace control and consistency, contend Downes and Mui, with chaos and creativity, and old strategies must be jettisoned in favor of digital ones. Unleashing the Killer App demonstrates how managers are rewriting the rules of business to face this digital ultimatum.

Organizations with the healthiest environments for identifying and fostering killer apps will translate their digital strategy into market dominance. With Unleashing the Killer App, Downes and Mui offer a progressive guide to transforming your company into a place where killer apps are born. Drawing from their experience and research with leading global businesses, the authors:

  • Identify the 12 fundamental design principles for building killer apps
  • Illustrate these principles with classic stories from history and examples from a wide range of industries that have successfully developed killer apps
  • Examine the economic consequences of the diminishing transaction costs in cyberspace
  • Describe how to integrate digital strategy into an organization's planning process to create new markets, form new customer relationships, and change the product lines

Digital strategy, the authors suggest, is more than a vision statement. It is an attitude that thoroughly permeates winning businesses. Managed effectively, it becomes a potent operating model for the business itself. Unleashing the Killer App provides the tools, the techniques, and the proof that you need to incubate -- perhaps even release -- the killer app within your organization. Are you ready to unleash the killer app?

Product Details

ISBN-13:
9781578512614
Publisher:
Harvard Business Review Press
Publication date:
04/28/2000
Edition description:
Revised Edition
Pages:
272
Product dimensions:
6.16(w) x 9.20(h) x 0.78(d)

Table of Contents

Preface to the Paperback Editionxi
Forewordxiii
Prefacexvii
Acknowledgmentsxxi
Introduction3
Part 1Digital Strategy
1The Killer App13
2The New Economics35
3Digital Strategy57
Part 2Designing the Killer App
4Reshaping the Landscape79
5Building New Connections111
6Redefining the Interior139
Part 3Unleashing the Killer App
7Digital Strategy in Practice167
8Redefine the Problem181
9The New Operating Model199
10Lighting Out for the Territories213
AppendixWorld Wide Web Addresses219
Selected Bibliography225
Index229
About the Authors243

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