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From the PublisherWeiner… has left no stone unturned here; issues relating toaudits, return on investment, new media and shifting objectives arebrought forth. While that might seem very technical, Weiner'slanguage is user-friendly and he carefully explains every aspect ofthe subject to avoid confusion. …Weiner's observations arepeerless and his considerations set a new standard for the field.
Mark Hall on Timessquare.com