Unleashing the Power of UX Analytics: Proven techniques and strategies for uncovering user insights to deliver a delightful user experience

by Jeff Hendrickson, Travis Wissink (Foreword by)

Overview

UX analytics is a field that recognizes the significance of understanding human behavior and emotions in designing user experiences. It goes beyond mere metrics and embraces a people-centric approach. With the help of this comprehensive guide, you’ll acquire essential skills, knowledge, and techniques to establish a top-notch UX analytics practice.
Unleashing the Power of UX Analytics will equip you with the strategies and tactics necessary to effectively collect, analyze, and interpret data, empowering you to make informed decisions that enhance the overall user experience. It emphasizes the importance of empathy in comprehending user needs and desires, enabling you to create meaningful and impactful design solutions. As you advance, this book walks you through the entire UX analytics process, from setting goals and defining key performance indicators (KPIs) to implementing various research methods and tools. You'll gain insights into user interview best practices, usability testing, and techniques for gathering qualitative and quantitative data.
Armed with the knowledge of data analysis and interpretation, you'll be able to uncover patterns, trends, and user preferences to make data-driven decisions.

Product Details

ISBN-13:	9781804613818
Publisher:	Packt Publishing
Publication date:	08/18/2023
Sold by:	Barnes & Noble
Format:	eBook
Pages:	280
File size:	6 MB

About the Author

An honors graduate of design school FIT, Jeff began his international career designing clothing and textile lines, one with a former classmate that showed in NYC to global acclaim. A downturn in the clothing industry saw him go back to school to study technology and it's there that he's stayed, working his way up from designing small websites to leading UX teams for enterprises across the globe. He’s logged many miles on jets crisscrossing the planet to teach Design Thinking and help companies discover new ways to UX analytics to serve users and customers. Jeff currently lives in Cincinnati, OH where he continues his work in the UX field, while he paints, publishes, and teaches UX.

Table of Contents

Table of Contents

1. The Fundamentals of UX - A Brief Overview to Level set
2. Just What Do We Mean by Analytics?
3. Why analytics are important to successful UX projects
4. Achieving Success Through a Repeatable Process
5. Northstar Statement - Your Greenlit Marching Orders
6. Change Management - It’s Not Just About the Systems, It’s About the People
7. Design Thinking - The Core Problem Solving Tool in a UX Practice
8. Interviews & Personas - Best Practices for Quick and Efficient User Understanding
9. Surveys - A High Level, Broad Stroke Tool for Quick Direction
10. UX Metrics - The Story of Operational Measurement
11. Live By Your Data, Die By Your Data
12. The Tools It Takes to Gather and Consolidate Information
13. Digital Transformation - An Enterprise Use of UX Analytics
14. Content Strategy & Analysis - An Analytics Based User-Centric Approach
15. Deliverables - You Wrapped the Research, Now What Do You Present?
16. Data Visualization - The Power of Visuals to Help with Cognition and Decisions
17. Heuristics - How We Measure Application Usability