Unlimited Power: The New Science of Personal Achievement

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Anthony Robbins calls it the new science of personal achievement. You'll call it the best thing that ever happened to you.
If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create ...

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Anthony Robbins calls it the new science of personal achievement. You'll call it the best thing that ever happened to you.
If you have ever dreamed of a better life, Unlimited Power will show you how to achieve the extraordinary quality of life you desire and deserve, and how to master your personal and professional life. Anthony Robbins has proven to millions through his books, tapes, and seminars that by harnessing the power of the mind you can do, have, achieve, and create anything you want for your life. He has shown heads of state, royalty, Olympic and professional athletes, movie stars, and children how to achieve. With Unlimited Power, he passionately and eloquently reveals the science of personal achievement and teaches you:

• How to find out what you really want

• The Seven Lies of Success

• How to reprogram your mind in minutes to eliminate fears and phobias

• The secret of creating instant rapport with anyone you meet

• How to duplicate the success of others

• The Five Keys to Wealth and Happiness
Unlimited Power is a revolutionary fitness book for the mind. It will show you, step by step, how to perform at your peak while gaining emotional and financial freedom, attaining leadership and self-confidence, and winning the cooperation of others. It will give you the knowledge and the courage to remake yourself and your world. Unlimited Power is a guidebook to superior performance in an age of success.

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Editorial Reviews

From the Publisher
Scott DeGarmo Editor in Chief and Publisher of Success Magazine If you read one book this year to help you become successful, this is it.
Publishers Weekly - Publisher's Weekly
This is a comprehensive and intelligent success achievement program for setting and following through with personal and professional goals by the California behaviorist who popularized the method of "neurolinguistic programming'' NLP, or control of mind over body, culminating in his trainees' barefoot jaunt over hot coals. Essential to Robbins's "Ultimate Success Formula'' are clarity of desired goals, energy, passion, persistence of action, effective communication skills and altruistic motives. His is a success prescription based on realistic and sophisticated ideology, best suited for those who have already "got what it takes'' and simply have yet to make it happen. July 31
Library Journal
Robbins argues that by using a new technique called neurolinguistic programming NLP anyone can become successful at almost anything. NLP teaches us how to communicate success to ourselves. One of the best ways to do this is to model ourselves on people who are successful: Think, act, and speak like a success and you are on the way to being one. Despite much helpful material even regarding nutrition, this book scarcely acknowledges the limitations that exist in people's lives. Of course, the whole thrust of NLP is to learn to focus on one's power and not on one's limits. But the text is too wordyit reads like a transcript of a series of talksand it also needs more structure and organization. Though it strives to be upbeat and encouraging, Unlimited Power still leaves mixed feelings. John Moryl, Yeshiva Univ. Lib., New York
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Product Details

  • ISBN-13: 9780684845777
  • Publisher: Free Press
  • Publication date: 12/22/1997
  • Edition description: Reprint
  • Pages: 448
  • Sales rank: 63,476
  • Lexile: 1040L (what's this?)
  • Product dimensions: 5.70 (w) x 8.20 (h) x 1.20 (d)

Meet the Author

Tony Robbins is a bestselling author, entrepreneur, and philanthropist. For more than thirty-seven years, millions of people have enjoyed the warmth, humor, and dynamic presentation of Mr. Robbins’s corporate and personal development events. He is the nation’s #1 life and business strategist. He’s called upon to consult and coach with some of the world’s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

As an entrepreneur, he has more than twenty companies, a dozen of which he actively manages. At present, the companies he founded or partnered in have combined annual sales of more than $6 billion a year.

Also of note is Robbins’s marquee philanthropy, which spans more than three and a half decades of serving those forgotten by society—children, the imprisoned, and the homeless. He is responsible for feeding more than 42 million people. This year, through his partnership with Feeding America, Robbins has committed to personally provide 50 million meals to those in need, and he is at work to get matching funds to feed 100 million more.

A #1 New York Times bestselling author, he lives in Palm Beach, Florida.

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Read an Excerpt

Chapter 1

The Commodity of Kings

"The great end of life is not knowledge but action."

Thomas Henry Huxley

I had heard about him for many months. They said he was young, wealthy, healthy, happy, and successful. I had to see for myself. I watched him closely as he left the television studio, and I followed him over the next few weeks, observing as he counseled everyone from the president of a country to a phobic. I saw him debate dieticians, train executives, and work with athletes and learning-disabled kids. He seemed incredibly happy and deeply in love with his wife as they traveled together across the country and around the world. And when they were through, it was time to jet back to San Diego to spend a few days at home with their family in their castle overlooking the Pacific Ocean.

How was it that this twenty-five-year-old-kid, with only a high school education, could have accomplished so much in such a short period of time? After all, this was a guy who only three years ago had been living in a 400-square-foot bachelor apartment and washing his dishes in his bathtub. How did he go from an extremely unhappy person, thirty pounds overweight, with floundering relationships and limited prospects, to a centered, healthy, respected individual with great relationships and the opportunity for unlimited success?

It all seemed so incredible, and yet the thing that amazed me most was that I realized that he is me! "His" story is my own.

I'm certainly not saying that my life is what success is all about. Obviously, we all have different dreams and ideas of what we want to create for our lives. In addition, I'm very clear that who you know, where you go and what you own are not the true measure of personal success. To me, success is the ongoing process of striving to become more. It is the opportunity to continually grow emotionally, socially, spiritually, physiologically, intellectually, and financially while contributing in some positive way to others. The road to success is always under construction. It is a progressive course, not an end to be reached.

The point of my story is simple. By applying the principles you will learn in this book, I was able to change not only the way ! felt about myself, but also the results I was producing in my life, and I was able to do so in a major and measurable way. The purpose of this book is to share with you what made the difference in changing my life for the better. It is my sincere hope that you will find the technologies, strategies, skills, and philosophies taught within these pages to be as empowering for you as they have been for me. The power to magically transform our lives into our greatest dreams lies waiting within us all. It's time to unleash it!

When I look at the pace at which I was able to turn my dreams into my present-day life, I can't help feeling an almost unbelievable sense of gratitude and awe. And yet I'm certainly far from unique. The fact is we live in an age where many people are able to achieve wondrous things almost overnight, to achieve successes that would have been unimaginable in earlier times. Look at Steve Jobs. He was a kid in blue jeans with no money who took an idea for a home computer and built a Fortune 500 company faster than anyone in history. Look at Ted Turner. He took a medium that barely existed — cable television — and created an empire. Look at people in the entertainment industry like Steven Spielberg or Bruce Springsteen, or businessmen like Lee Iacocca or Ross Perot. What do they have in common other than astounding, prodigious success? The answer, of course, is...power.

Power is a very emotional word People's responses to it are varied. For some people, power has a negative connotation. Some people lust after power. Others feel tainted by it, as if it were something venal or suspect. How much power do you want? How much power do you think is right for you to obtain or develop? What does power really mean to you?

I don't think of power in terms of conquering people. I don't think of it as something to be imposed. I'm not advocating that you should, either. That kind of power seldom lasts. But you should realize that power is a constant in the world. You shape your perceptions, or someone shapes them for you. You do what you want to do, or you respond to someone else's plan for you. To me, ultimate power is the ability to produce the results you desire most and create value for others in the process. Power is the ability to change your life, to shape your perceptions, to make things work for you and not against you. Real power is shared, not imposed. It's the ability to define human needs and to fulfill them — both your needs and the needs of the people you care about. It's the ability to direct your own personal kingdom — your own thought processes, your own behavior — so you produce the precise results you desire.

Throughout history, the power to control our lives has taken many different and contradictory forms. In the earliest times, power was simply the result of physiology. He who was the strongest and the fastest had power to direct his own life as well as the lives of those around him. As civilization developed, power resulted from heritage. The king, surrounding himself with the symbols of his realm, ruled with unmistakable authority. Others could derive power by their association with him. Then, in the early days of the Industrial Age, capital was power. Those who had access to it dominated the industrial process. All those things still play a role. It's better to have capital than not to have it. It's better to have physical strength than not to. However, today, one of the largest sources of power is derived from specialized knowledge.

Most of us have heard by now that we are living in the information age. We are no longer primarily an industrial culture, but a communication one. We live in a time when new ideas and movements and concepts change the world almost daily, whether they are as profound as quantum physics or as mundane as the best-marketed hamburger. If there's anything that characterizes the modern world, it's the massive, almost unimaginable, flow of information — and therefore of change. From books and movies and boomboxes and computer chips, this new information comes at us in a blizzard of data to be seen and felt and heard. In this society, those with the information and the means to communicate it have what the king used to have — unlimited power. As John Kenneth Galbraith has written, "Money is what fueled the industrial society. But in the informational society, the fuel, the power, is knowledge. One has now come to see a new class structure divided by those who have information and those who must function out of ignorance. This new class has its power not from money, not from land, but from knowledge."

The exciting thing to note is that the key to power today is available to us all. If you weren't the king in medieval times, you might have had a great deal of difficulty becoming one. If you didn't have capital at the beginning of the industrial revolution, the odds of your amassing it seemed very slim indeed. But today, any kid in blue jeans can create a corporation that can change the world. In the modern world, information is the commodity of kings. Those with access to certain forms of specialized knowledge can transform themselves and, in many ways, our entire world.

We're left with an obvious question. Surely in the United States the kinds of specialized knowledge needed to transform the quality of our lives is available to everyone. It's in every bookstore, every video store, every library. You can get it from speeches and seminars and courses. And we all want to succeed. The bestseller list is full of prescriptions for personal excellence: The One Minute Manager, In Search of Excellence, Megatrends, What They Don't Teach You at Harvard Business School, Bridge Across Forever...The list goes on and on. The information is there. So why do some people generate fabulous results, while others just scrape by? Why aren't we all empowered, happy, wealthy, healthy, and successful?

The truth is that even in the information age, information is not enough. If all we needed were ideas and positive thinking, then we all would have had ponies when we were kids and we would all be living our "dream life" now. Action is what unites every great success. Action is what produces results. Knowledge is only potential power until it comes into the hands of someone who knows how to get himself to take effective action. In fact, the literal definition of the word "power" is "the ability to act."

What we do in life is determined by how we communicate to ourselves. In the modem world, the quality of life is the quality of communication. What we picture and say to ourselves, how we move and use the muscles of our bodies and our facial expressions will determine how much of what we know we will use.

Often we get caught in the mental trap of seeing enormously successful people and thinking they are where they are because they have some special gift. Yet a closer look shows that the greatest gift that extraordinarily successful people have over the average person is their ability, to get themselves to take action. It's a "gift" that any of us can develop within ourselves. After all, other people had the same knowledge Steve Jobs did. People other than Ted Turner could have figured out that cable had enormous economic potential. But Turner and Jobs were able to take action, and by doing so, they changed the way many of us experience the world.

We all produce two forms of communication from which the experience of our lives is fashioned. First, we conduct internal communications: those things we picture, say, and feel within ourselves. Second, we experience external communications: words, tonalities, facial expressions, body postures, and physical actions to communicate with the world. Every communication we make is an action, a cause set in motion. And all communications have some kind of effect on ourselves and on others.

Communication is power. Those who have mastered its effective use can change their own experience of the world and the world's experience of them. All behavior and feelings find their original roots in some form of communication. Those who affect the thoughts, feelings, and actions of the majority of us are those who know how to use this tool of power. Think of the people who have changed our world — John F. Kennedy, Thomas Jefferson, Martin Luther King, Jr., Franklin Delano Roosevelt, Winston Churchill, Mahatma Gandhi. In a much grimmer vein, think of Hitler. What these men all had in common was that they were master communicators. They were able to take their vision, whether it was to transport people into space or to create a hate-filled Third Reich, and communicate it to others with such congruency that they influenced the way the masses thought and acted. Through their communication power, they changed the world.

In fact, isn't this also what sets a Spielberg, a Springsteen, an Iacocca, a Fonda, or a Reagan apart from others? Are they not masters of the tool of human communication, or influence? Just as these people are able to move the masses with communication, it is the tool we also use to move ourselves.

Your level of communication mastery in the external world will determine your level of success with others — personally, emotionally, socially, and financially. More important, the level of success you experience internally — the happiness, joy, ecstasy, love, or anything else you desire — is the direct result of how you communicate to yourself. How you feel is not the result of what is happening in your life — it is your interpretation of what is happening. Successful people's lives have shown us over and over again that the quality of our lives is determined not by what happens to us, but rather by what we do about what happens.

You are the one who decides how to feel and act based upon the ways you choose to perceive your life. Nothing has any meaning except the meaning we give it. Most of us have turned this process of interpretation on automatic, but we can take that power back and immediately change our experience of the world.

This book is about taking the kinds of massive, focused, congruent actions that lead to overwhelming results. In fact, if I were to say to you in two words what this book is about, I'd say: Producing results! Think about it. Isn't that what you're really interested in? Maybe you want to change how you feel about yourself and your world. Maybe you'd like to be a better communicator, develop a more loving relationship, learn more rapidly, become healthier, or earn more money. You can create all of these things for yourself, and much more, through the effective use of the information in this book. Before you can produce new results, however, you must first realize that you're already producing results. They just may not be the results you desire. Most of us think of our mental states and most of what goes on in our minds as things that happen outside our control. But the truth is you can control your mental activities and your behaviors to a degree you never believed possible before. If you're depressed, you created and produced that show you call depression. If you're ecstatic, you created that, too.

It's important to remember that emotions like depression do not happen to you. You don't "catch" depression. You create it, like every other result in your life, through specific mental and physical actions. In order to be depressed, you have to view your life in specific ways. You have to say certain things to yourself in just the right tones of voice. You have to adopt a specific posture and breathing pattern. For example, if you wish to be depressed, it helps tremendously if you collapse your shoulders and look down a lot. Speaking in a sad-sounding tone of voice and thinking of the worst-possible scenarios for your life also helps. If you throw your biochemistry into turmoil through poor diet or excessive alcohol or drug use, you assist your body in creating low blood sugar and thus virtually guarantee depression.

My point here is simply that it takes effort to create depression. It's hard work, and it requires taking specific types of actions. Some people have created this state so often, though, that it's easy for them to produce. If fact, often they've linked this pattern of internal communication to all kinds of external events. Some people get so many secondary gains — attention from others, sympathy, love, and so on — that they adopt this style of communication as their natural state of living. Others have lived with it so long that it actually feels comfortable. They become identified with the state. We can, however, change our mental and physical actions and thereby immediately change our emotions and behaviors.

You can become ecstatic by immediately adopting the point of view that creates that emotion. You can picture in your mind the kinds of things that create this feeling. You can change the tone and content of your internal dialogue with yourself. You can adopt the specific postures and breathing patterns that create that state in your body, and voilà! You will experience ecstasy. If you wish to be compassionate, you must simply change your physical and mental actions to match those the state of compassion requires. The same is true of love or any other emotion.

You might think of the process of producing emotional states by managing your internal communication as being similar to a director's job. To produce the precise results he wants, the director of a movie manipulates what you see and hear. If he wants you to be scared, he might turn up the sound and splash some special effects on the screen at just the right moment. If he wants you to be inspired, he'll arrange the musk, the lighting, and everything else on the screen to produce that effect. A director can produce a tragedy or a comedy out of the same event, depending upon what he decides to put on the screen. You can do the same things with the screen of your mind. You can direct your mental activity, which is the underpinning of all physical action, with the same skill and power. You can turn up the light and sound of the positive messages in your brain, and you can dim the pictures and sounds of the negative ones. You can run your brain as skillfully as Spielberg or Scorsese runs his set.

Some of what follows will seem hard to believe. You probably don't believe there's a way to look at a person and know his exact thoughts or to instantly summon up your most powerful resources at will. But if you had suggested one hundred years ago men would go to the moon, you would have been considered a madman, a lunatic. (Where do you think the word came from?) If you had said it was possible to travel from New York to Los Angeles in five hours, you would have seemed like a crazy dreamer. But it only took the mastery of specific technologies and laws of aerodynamics to make those things possible. In fact, today one aerospace company is working on a vehicle that they say in ten years will take people from New York to California in twelve minutes. Similarly, in this book you will learn the "laws" of Optimum Performance Technologies® that will give you access to resources you never realized you had.

"For every disciplined effort there is a multiple reward."

Jim Rohn

People who have attained excellence follow a consistent path to success. I call it the Ultimate Success Formula. The first step to this formula is to know your outcome, that is, to define precisely what you want. The second step is to take action — otherwise your desires will always be dreams. You must take the types of actions you believe will create the greatest probability of producing the result you desire. The actions we take do not always produce the results we desire, so the third step is to develop the sensory acuity to recognize the kinds of responses and results you're getting from your actions and to note as quickly as possible if they are taking you closer to your goals or farther away. You must know what you're getting from your actions, whether it be in a conversation or from your daily habits in life. If what you're getting is not what you want, you need to note what results your actions have produced so that you learn from every human experience. And then you take the fourth step, which is to develop the flexibility to change your behavior until you get what you want. If you look at successful people, you'll find they followed these steps. They started with a target, because you can't hit one if you don't have one. They took action, because just knowing isn't enough. They had the ability to read others, to know what response they were getting. And they kept adapting, kept adjusting, kept changing their behavior until they found what worked.

Consider Steven Spielberg. At the age of thirty-six, he's become the most successful filmmaker in history. He's already responsible for four of the ten top-grossing films of all time, including E. T., The Extra-Terrestrial, the highest-grossing film ever. How did he reach that point at such a young age? It's a remarkable story.

From the age of twelve or thirteen, Spielberg knew he wanted to be a movie director. His life changed when he took a tour of Universal Studios one afternoon when he was seventeen years old. The tour didn't quite make it to the sound stages, where all the action was, so Spielberg, knowing his outcome, took action. He snuck off by himself to watch the filming of a real movie. He ended up meeting the head of Universal's editorial department, who talked with him for an hour and expressed an interest in Spielberg's films.

For most people that's where the story would have ended. But Spielberg wasn't like most people. He had personal power. He knew what he wanted. He learned from his first visit, so he changed his approach. The next day, he put on a suit, brought along his father's briefcase, loaded with only a sandwich and two candy bars, and returned to the lot as if he belonged there. He strode purposefully past the gate guard that day. He found an abandoned trailer and, using some plastic letters, put Steven Spielberg, Director, on the door. Then he went on to spend his summer meeting directors, writers, and editors, lingering at the edges of the world he craved, learning from every conversation, observing and developing more and more sensory acuity about what worked in moviemaking.

Finally, at age twenty, after becoming a regular on the lot, Steven showed Universal a modest film he had put together, and he was offered a seven-year contract to direct a TV series. He'd made his dream come true.

Did Spielberg follow the Ultimate Success Formula? He sure did. He had the specialized knowledge to know what he wanted. He took action. He had the sensory acuity to know what results he was getting, whether his actions were moving him closer to or farther from his goal. And he had the flexibility to change his behavior to get what he wanted. Virtually every successful person I know of does the same thing. Those who succeed are committed to changing and being flexible until they do create the life that they desire.

Consider Dean Barbara Black of the Columbia University School of Law, who envisioned herself to be dean one day. As a young woman, she broke into a predominantly male field and successfully obtained her law degree from Columbia. She then decided to put her career goal on hold while she created another goal — developing a family. Nine years later, she decided that she was ready again to go after her first career goal, so she enrolled in a graduate program at Yale, and developed the teaching, researching, and writing skills that led her to "the job that she had always wanted." She had expanded her belief system — she had changed her approach and had combined both goals and is now the dean of one of the most prestigious law schools in America. She broke the mold and proved that success could be created on all levels simultaneously. Did she follow the Ultimate Success Formula? Of course she did. Knowing what she wanted, she tried something, and if it didn't work, she kept changing — changing until now she learned how to balance her life. In addition to heading an important law school, she's a mother and a family woman as well.

Here's another example. Ever had a piece of Kentucky Fried Chicken? Do you know how Colonel Sanders built the empire that made him a millionaire and changed the eating habits of a nation? When he started, he was nothing but a retiree with a fried-chicken recipe. That's all. No organization. No nothin'. He had owned a little restaurant that was going broke because the main highway had been routed elsewhere. When he got his first Social Security check, he decided to see if he could make some money selling his chicken recipe. His first idea was to sell the recipe to restaurant owners and have them give him a percentage of the proceeds.

Now that's not necessarily the most realistic idea for beginning a business. And, as things turned out, it didn't exactly rocket him to stardom. He drove around the country, sleeping in his car, trying to find someone who would back him. He kept changing his idea and knocking on doors. He was rejected 1,009 times, and then something miraculous happened. Someone said "Yes." The colonel was in business.

How many of you have a recipe? How many of you have the physical power and charisma of a chunky old man in a white suit? Colonel Sanders made a fortune because he had the ability to take massive, determined action. He had the personal power necessary to produce the results he desired most. He had the ability to hear the word "no" a thousand times and still communicate to himself in a way that got him to knock on the next door, totally convinced that it could be the one where someone said yes.

In one way or another everything in this book is directed toward providing your brain with the most effective signals to empower you to take successful action. Almost every week I conduct a four-day seminar called "The Mind Revolution." In this seminar, we teach people everything from how to run their brains most effectively to how to eat, breathe, and exercise in a way that maximizes personal energy. The first evening of this four-day process is called "Fear Into Power." The design of the seminar is to teach people how to take action instead of being stopped by fear. At the end of the seminar, people are given the opportunity to walk on fire — across ten to twelve feet of burning coals, and in advanced groups I've had people walking across forty feet of coals. The firewalk has fascinated the media to the point I fear its message is getting lost. The point is not to walk on fire. I think it's fair to assume there's no great economic or social benefit to be gained from a blissful stroll across a bed of hot coals. Instead, the firewalk is an experience in personal power and a metaphor for possibilities, an opportunity for people to produce results they previously had thought impossible.

People have been doing some version of firewalking for thousands of years. In some parts of the world, it's a religious test of faith. When I conduct a firewalk, it's not part of any religious experience in the conventional sense. But it is an experience in belief. It teaches people in the most visceral sense that they can change, they can grow, they can stretch themselves, they can do things they never thought possible, that their greatest fears and limitations are self-imposed.

The only difference between whether you can walk on fire or not is your ability to communicate to yourself in a way that causes you to take action, in spite of all your past fear programming about what should happen to you. The lesson is that people can do virtually anything as long as they muster the resources to believe they can and to take effective actions.

What all this leads to is a simple, inescapable fact. Success is not an accident. The difference between people who produce positive results and those who do not is not some sort of random roll of the dice. There are consistent, logical patterns of action, specific pathways to excellence, that are within the reach of us all. We can all unleash the magic within us. We simply must learn how to turn on and use our minds and bodies in the most powerful and advantageous ways.

Have you ever wondered what a Spielberg and a Springsteen might have in common? What do a John F. Kennedy and a Martin Luther King, Jr., share that caused them to affect so many people in such a deep and emotional way? What sets a Ted Turner and a Tina Turner apart from the masses? What about a Pete Rose and a Ronald Reagan? All of them have been able to get themselves to consistently take effective actions toward the accomplishment of their dreams. But what is it that gets them to continue day after day to put everything they've got into everything they do? There are, of course, many factors. However, I believe that there are seven fundamental character traits that they have all cultivated within themselves, seven characteristics that give them the fire to do whatever it takes to succeed. These are the seven basic triggering mechanisms that can ensure your success as well:

Trait Number One: Passion! All of these people have discovered a reason, a consuming, energizing, almost obsessive purpose that drives them to do, to grow, and to be more! It gives them the fuel that powers their success train and causes them to tap their true potential. It's passion that causes a Pete Rose to continuously dive headfirst into second base as if he were a rookie playing his first major-league game. It's passion that sets the actions of a Lee Iacocca apart from so many others. It's passion that drives the computer scientists through years of dedication to create the kind of breakthroughs that have put men and women in outer space and brought them back. It's passion that causes people to stay up late and get up early. It's passion that people want in their relationships. Passion gives life power and juice and meaning. There is no greatness without a passion to be great, whether it's the aspiration of an athlete or an artist, a scientist, a parent, or a businessman. We'll discover how to unleash this inner force through the power of goals in chapter 11.

Trait Number Two: Belief! Every religious book on the planet talks about the power and effect of faith and belief on mankind. People who succeed on a major scale differ greatly in their beliefs from those who fail. Our beliefs about what we are and what we can be precisely determine what we will be. If we believe in magic, we'll live a magical life. If we believe our life is defined by narrow limits, we've suddenly made those limits real. What we believe to be true, what we believe is possible, becomes what's true, becomes what's possible. This book will provide you with a specific, scientific way to quickly change your beliefs so that they support you in the attainment of your most desired goals. Many people are passionate, but because of their limiting beliefs about who they are and what they can do, they never take the actions that could make their dream a reality. People who succeed know what they want and believe that they can get it. We'll learn about what beliefs are and how to use them in chapters 4 and 5.

Passion and belief help to provide the fuel, the propulsion toward excellence. But propulsion is not enough. If it were, it would be enough to fuel a rocket and send it flying blindly toward the heavens. Besides that power, we need a path, an intelligent sense of logical progression. To succeed in hitting our target, we need

Trait Number Three: Strategy! A strategy is a way of organizing resources. When Steven Spielberg decided to become a film-maker, he mapped out a course that would lead to the world he wanted to conquer. He figured out what he wanted to learn, whom he needed to know, and what he needed to do. He had passion, and he had belief, but he also had the strategy that made those things work to their greatest potential. Ronald Reagan has developed certain communication strategies that he uses on a consistent basis to produce the results he desires. Every great entertainer, politician, parent, or employer knows it's not enough to have the resources to succeed. One must use those resources in the most effective way. A strategy is a recognition that the best talents and ambitions also need to find the right avenue. You can open a door by breaking it down, or you can find the key that opens it intact. We'll learn about the strategies that produce excellence in chapters 7 and 8.

Trait Number Four: Clarity of Values! When we think of the things that made America great, we think of things like patriotism and pride, a sense of tolerance, and a love of freedom. These things are values, the fundamental, ethical, moral, and practical judgments we make about what's important, what really matters. Values are specific belief systems we have about what is right and wrong for our lives. They're the judgments we make about what makes life worth living. Many people do not have a clear idea of what is important to them. Often individuals do things that afterward they are unhappy with themselves about simply because they are not clear about what they unconsciously believe is right for them and others. When we look at great successes, they are almost always people with a clear fundamental sense about what really matters. Think of Ronald Reagan, John F. Kennedy, Martin Luther King, Jr., John Wayne, Jane Fonda. They all have had different visions, but what they have in common is a fundamental moral grounding, a sense of who they are and why they do what they do. An understanding of values is one of the most rewarding and challenging keys to achieving excellence. We will consider values in chapter 18.

As you've probably noticed, all these traits feed on and interact with one another. Is passion affected by beliefs? Of course it is. The more we believe we can accomplish something, the more we're usually willing to invest in its achievement. Is belief by itself enough to achieve excellence? It's a good start, but if you believe you're going to see a sunrise and your strategy for achieving that goal is to begin running west, you may have some difficulty. Are our strategies for success affected by our values? You bet. If your strategy for success requires you to do things that do not fit your unconscious beliefs about what is right or wrong for your life, then even the best strategy will not work. This is often seen in individuals who begin to succeed only to end up sabotaging their own success. The problem is there's an internal conflict between the individual's values and his strategy for achievement.

In the same way, all four of the things we've already considered are inseparable from

Trait Number Five: Energyt! Energy can be the thundering, joyous commitment of a Bruce Springsteen or a Tina Turner. It can be the entrepreneurial dynamism of a Donald Trump or a Steve Jobs. It can be the vitality of a Ronald Reagan or a Katharine Hepburn. It is almost impossible to amble languorously toward excellence. People of excellence take opportunities and shape them. They live as if obsessed with the wondrous opportunities of each day and the recognition that the one thing no one has enough of is time. There are many people in this world who have a passion they believe in. They know the strategy that would ensure it, and their values are aligned, but they just don't have the physical vitality to take action on what they know. Great success is inseparable from the physical, intellectual, and spiritual energy that allows us to make the most of what we have. In chapters 9 and 10, we'll learn and apply the tools that can immediately increase physical vibrancy.

Trait Number Six: Bonding Power! Nearly all successful people have in common an extraordinary ability to bond with others, the ability to connect with and develop rapport with people from a variety of backgrounds and beliefs. Sure, there's the occasional mad genius who invents something that changes the world. But if the genius spends all his time in a lonely warren, he will succeed on one level but fail on many others. The great successes — the Kennedys, the Kings, the Reagans, the Gandhis — all have the ability to form bonds that unite them to millions of others. The greatest success is not on the stage of the world. It is in the deepest recesses of your own heart. Deep down, everyone needs to form lasting, lving bonds with others. Without that, any success, any excellence, is hollow indeed. We'll learn about those bonds in chapter 13.

The final key trait is something we talked about earlier.

Trait Number Seven: Mastery of Communication! This is the essence of what this book is about. The way we communicate with others and the way we communicate with ourselves ultimately determine the quality of our lives. People who succeed in life are those who have learned how to take any challenge that life gives them and communicate that experience to themselves in a way that causes them to successfully change things. People who fail take the adversities of life and accept them as limitations. The people who shape our lives and our cultures are also masters of communication to others. What they have in common is an ability to communicate a vision or a quest or a joy or a mission. Mastery of communication is what makes a great parent or a great artist or a great politician or a great teacher. Almost every chapter in this book, in one way or another, has to do with communication, with bridging gaps, with building new paths, and with sharing new visions.

The first part of this book will teach you how to take charge and run your own brain and body more effectively than ever before. We will be working with factors that affect the way you communicate with yourself. In the second section, we'll be studying how to discover what you really want out of life and how you can communicate more effectively with others as well as how to be able to anticipate the kinds of behaviors that different kinds of people will consistently create. The third section looks from a larger, more global perspective at how we behave, what motivates us, and what we can contribute on a broader, extrapersonal level. It's about taking the skills you've learned and becoming a leader.

When I wrote this book, my original goal was to provide a textbook for human development — a book that would be packed with the best and the latest in human change technology. I wanted to arm you with the skills and strategies that would enable you to change anything you wanted to change, and to do it faster than you'd ever dreamed of before. I wanted to create an opportunity for you in a very concrete way to immediately increase the quality of your life experience. I also wanted to create a work you could come back to again and again and always find something useful for your life. I knew that many of the subjects I would be writing about could be books in themselves. However, I wanted to give you information that was complete, something you could use in each area. I hope you find this book to be all these things for you.

When the manuscript was completed, the advance readings were very positive, except for one thing — several people said, "You've got two books here. Why don't you split them up, publish one now, and market the other one as a follow-up twelve months later?" My goal was to get to you, the reader, as much quality information as quickly as I could. I did not want to dole out these skills a piece at a time. However, I became concerned that many people would not even get to the parts of the book that I think are most important simply because it was explained to me that several studies have shown that less than 10 percent of the people who buy a book read past the first chapter. At first, I couldn't believe that statistic. Then I remembered that less than 3 percent of the nation is financially independent, less than 10 percent have written goals, only 35 percent of American women — and even fewer men — feel they are in good physical shape, and in many states one out of every two marriages ends up in divorce. Only a small percentage of people really live the life of their dreams. Why? It takes effort. It takes consistent action.

Bunker Hunt, the Texas oil billionaire, was asked once if he had any one piece of advice he could give people on how to succeed. He said that success is simple. First, you decide what you want specifically; and second, you decide you're willing to pay the price to make it happen — and then pay that price. If you don't take that second step, you'll never have what you want in the long term. I like to call the people who know what they want and are willing to pay the price to get it "the few who do" versus "the many who talk." I challenge you to play with this material, to read it all, to share what you learn, and to enjoy it.

In this chapter, I've stressed the primacy of taking effective action. But there are many ways to take action. Most of them depend on a large degree of trial and error. Most people who have been great successes have adjusted and readjusted countless times before they got what they wanted. Trial and error is fine, except for one thing: it uses a vast quantity of the one resource none of us will ever have enough of — time.

What if there was a way to take action that accelerated the learning process? What if I could show you how to learn the precise lessons that people of excellence have already learned? What if you could learn in minutes what someone took years to perfect? The way to do this is through modeling, a way to reproduce precisely the excellence of others. What do they do that sets them apart from those who only dream of success? Let's discover...

Copyright © 1986 by Robbins Research Institute

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Table of Contents


Foreword by Kenneth Blanchard, Ph. D.

Introduction by Sir Jason Winters

SECTION I: The Modeling of Human Excellence

I. The Commodity of Kings

II. The Difference that Makes the Difference

III. The Power of State

IV. The Birth of Excellence: Belief

V. The Seven Lies of Success

VI. Mastering Your Mind: How to Run Your Brain

VII. The Syntax of Success

VIII. How to Elicit Someone's Strategy

IX. Physiology: The Avenue of Excellence

X. Energy: The Fuel of Excellence

SECTION II: The Ultimate Success Formula

XI. Limitation Disengage: What Do You Want?

XII. The Power of Precision

XIII. The Magic of Rapport

XIV. Distinctions of Excellence: Metaprograms

XV. How to Handle Resistance and Solve Problems

XVI. Reframing: The Power of Perspective

XVII. Anchoring Yourself to Success

SECTION III: Leadership: The Challenge of Excellence

XVIII. Value Hierarchies: The Ultimate Judgment of Success

XIX. The Five Keys to Wealth and Happiness

XX. Trend Creation: The Power of Persuasion

XXI. Living Excellence: The Human Challenge


Robbins Research Institute

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Customer Reviews

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See All Sort by: Showing 1 – 20 of 27 Customer Reviews
  • Anonymous

    Posted September 26, 2003

    'Unlimited' waste of $ !!

    With barely 4 pages of useful information inside, Unlimited Power went from being my most anticipated read (because of the slam-dunk title) to my biggest disppointment. Robbins loses credibility right away with 'neuro-linguistic programming' (a hocus-pocus PRODUCT that him & his buddies were marketing at the time) and B-movie hypnosis techniques. If Robbins has ever 'hypnotized' ANYONE by touching their knees and hands, then the person under the spell was truly small minded, indeed. Anyone that knows the background story on Robbins, you'll know that he went from living in a squalid studio apartment & washing dishes in his bathtub, to giving 'success seminars' & walking on fire (a simple trick used my many 'motivational gurus'). Slowly but surely, he built a 'Success training' empire, ironically never having 'succeeded' himself at anything but selling 'Success' info. In effect, Robbins is trying to teach people how to do something that he has never done. As for people who's 'life has been changed' by Robbins' work, you really must have needed to believe in something at the time, a la 'being saved' or converting to a religion. Personally, I would be embarrassed if one man or one system was the key to my success & happiness. How can you be truly proud of yourself if you're the follower of some idiot running around onstage with a headset on (Robbins), whipping you up into a tribal frenzy? People, please, do yourself this great service...read as much as you can, but find YOUR OWN way to success based upon a combination of learned knowledge and your own instincts...not being a blind follower to someone who is a master of marketing & self-promotion! :-)

    7 out of 23 people found this review helpful.

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  • Posted June 1, 2010

    I Also Recommend:

    Oldie but Goodie for Everyone's Self-Help To-Do List

    An oldie but goodie. This is a good starter book for people seeking to improve themselves and their life situation. Anthony Robbins is a wonderful motivator and the undisputed master of personal achievement. He will pump you up and get you going on YOUR path! If you want something more complicated, study "Neuro-linguistic Programming". Robbin's uses NLP as the foundation for his own success.

    I have read all of Anthony Robbins' books and this book was foundational in getting me motivated to write a dream list 12 years ago. In that time I have achieved all of my goals except for traveling around the world. Fortunately, I still have plenty of time left for that. As a result, I would highly recommend this book.

    2 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 28, 2012

    I enjoyed the book. I find Tony to be very motivating. I found a

    I enjoyed the book. I find Tony to be very motivating. I found a few ideas in this book to put to work in my life. I intend to re-read it again this year.

    1 out of 1 people found this review helpful.

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  • Posted April 26, 2013

    Uplifting words

    Toni has a special way

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 22, 2011

    A Classic

    It has immediately begun to change my life.

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  • Anonymous

    Posted May 9, 2010

    Great insight into a fighter's life

    Very enjoyable read about a man's various experiences in the world of fighting. He covers disciplines such as muay thai, mixed martial arts, jiu jitsu, etc. He has seen and done it all!

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted January 9, 2008

    Help beyond heaven

    This volume is an introduction to NLP, Neurolinguistic Programming. It gets right to the root of personal motivation, achievement, desire, success, you name it. This book is like having a team of therapists analyze you and help you make the transition from Mediocre to GREAT! It helped me lose 50 pounds last year alone! It helped me focus my energies to turn my dreams into my present reality!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted March 8, 2006

    Robbins Transcends Platitudes about Attitudes

    Do you want to take control of your life, abolish your limitations and achieve your most elusive goals? Anthony Robbins teaches you how to do just that. You¿ll learn how your brain processes information and how to manipulate that process to your advantage. You¿ll explore the science of 'Neuro-Linguistic Programming' (NLP), the study of human neurology, so you can analyze and duplicate your successes. Robbins uses NLP extensively, although many experts debunk it. He explains that the best path to success is to find an accomplished person, discover his or her strategies for becoming successful, and duplicate that process. He also weighs in on how to keep your weight down, communicate and eliminate bad habits. By the way, he cautions against skimming this book to separate the self-help wheat from the chaff. Instead, he encourages you to read every page and perform every exercise. This is not easy because he explains each concept at least two or three ways. However, Robbins has a big following and is clearly onto something We think you might want to find out just what. This book is a good place to start if you seek a personal achievement makeover.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 20, 2004

    A Necessary book for the African American Community

    Within today's society, the story of the ills of the Black Man and Woman is legendary.The problem is one of conditioning the mind to achieve success. I have learned the hard way that you can not lead without having a leader's mindset. Many black leaders have tried, but could not change the true issue which is trying to produce a new mindset. This book is a well-done focus point to start. If you want to make money and prove the critics wrong, then get this book! This is a book that every Black American needs to read right now.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 15, 2004

    A must read!

    Unlimited Power is a continuation of my study of Tony Robbins's strategies and methods. After listening to Get the Edge and Lessons in Mastery on CD at first I thought this book would just have similar methods and strategies that I had already learned reinforced. As I kept reading I began to notice that there was a lot of strategies and techniques that were new. This book helps you learn all of the positive attributes it advertises, such as: how to gain people's rapport, understand how people are thinking, set up a strategic goal plan, make yourself healthier, and really help you discover who you are. Tony Robbins has a magnificent gift from God and I am glad he is utilizing it. For all of those critics who say he hasn't done anything in his life, except tell other people how to live a successful life that's bologni. Unlimited Power is designed not as a book that you put on your book shelf and look back and say, 'Oh, yeah I've read that.' No, Tony writes it as a guide where we can consistently turn back to certain priciples and methods as a reference. Honestly there is so much information in his four hundred page book that I have a hard time remembering it all even now after I have just completed it. Make Unlimited Power and the rest of Tony's products a must and not a should to purchase for personal growth.

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  • Anonymous

    Posted December 31, 2003

    I use this stuff and it works.

    Tony synthesizes the massive amounts of self-improvement strategies into a simple success formula. His delivery is also entertaining, check it out y'all.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted August 5, 2003

    A Good Role Model!!

    Tonys' book is an amazing contribution to a weakening society. The tools that he gives you in this info-packed book is enough to make most people drool like Pavlovs' dogs! It does make a difference in your life and the people you love.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 1, 2003

    Unlimited Power Transformation

    This is one of the best books out there, if you are looking to change and transform your life this is it. It provides you specific strategies that you can use immediately to improve the quality and quantity of your life. Tony showed me how to use my body and mind to becoming one of the most outrageous speakers on the lecture circuit today and you too can live your dreams!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 15, 2003


    I'm Only 22 years old, and I feel that this knowledge will help me to grow in every way to face the many obstacles in life. I feel that it will help anyone from my generation to the next

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 30, 2003

    highly motivational and inspiring

    I have read Unlimited Power several times. It is highly original and inspiring. It galvanises us to tap into our deep inner resources to excel. By using the techniques taught in the book, i have become a highly successful professional and still thriving!

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  • Anonymous

    Posted November 3, 2002

    From the 'hood' to the heavens

    The highest level of education for me was 10th grade. I was busted for selling illegal substances at 17 and was given the choice of being a soldier or prison. I chose to be a soldier. Just to show you where I come from, my experience in life, and my education, I found this book on accident looking for CD's. I saw the title, picked it up, couldn't put it down...so I bought it. My 1st run through I even had trouble reading every poem. This book has given me the power to read each poem out loud and has also helped to rid demons from inside myself. I read this book numerous times and each time, there was a different poem that related to my life in a different way that I didn't see the time before. A very educated woman who was my elementary school principal was put into a racial school district where she was a minority and I felt that she needed to read this book. I gave the book to her, she randomly opened it and coincidentally the poem she opened it to was one from a speech that she went to in person. That copy is where it needs to be, now I need another copy for myself because there are still poems in that book that I have not yet reached in my lifetime. From my 10th grade education to the woman I gave the 1st copy to (who happens to have a PhD) it brought tears to her eyes, the same as it did for me. This goes to show that we, as people, need to stay together instead of hatin' we need to relate. PS-I'm not trying to sell this book, but since I've bought the book I have moved from making a very small amount of $ to close to $100K per year at a very large company where minorities few and there is no end to where I can go...Still I prosper.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 20, 2001

    I recommend it!

    This book was interesting and informative. It provides a catalyst for reading other books on this subject. I appreciate the emphasis on taking responsibility for your own life and realizing that your status in life can be largely determined by your own choices. The concepts are those that some will need assistance to implement. Overall, the information contained within is worth while reading and lends itself to immediate application.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 27, 2000

    New Life

    Anthony Robbin's book has been not only an inspiration and motivating factor in changing my life, but has also changed my perspective of the business world as a whole. I have shared many of my new learned habits w/friends and cohort so they can also gain from this ikon! The energy within this book awaits to be dispersed........open and see

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 12, 2000

    Definite, definite, definite must buy!!!

    This book was the best thing to happen to me in the last five years. I'm just an average person living an averagre life, but Tony has put all my goals and perspectives right in the palm of my hand. The only reason you might not enjoy this is if you happen to be an extreme simpleton who wants a book that when opened, drops money into your lap. I talked about this book to everyone I know for the past year since I read it. If you have any love for yourself whatsoever, buy this book as the ultimate gift. I only voted this book 5 stars because that's as high as it goes. There is no limit to this book, literally.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 27, 2010

    No text was provided for this review.

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