Unlocking Japan's Distribution System in the '90s: The Complete Exporter's Guide

Unlocking Japan's Distribution System in the '90s: The Complete Exporter's Guide

by James Keenan
     
 

A detailed and practical guide:

1. For exporters building and evaluating a sales operation in Japan, outlining a step-by-step approach to effectively selecting and motivating distributors.
2. To the political, social and economic trends directly affecting Japan's notoriously complex distribution system.
3. To the purchasing behavior of Japan's consumers,

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Overview

A detailed and practical guide:

1. For exporters building and evaluating a sales operation in Japan, outlining a step-by-step approach to effectively selecting and motivating distributors.
2. To the political, social and economic trends directly affecting Japan's notoriously complex distribution system.
3. To the purchasing behavior of Japan's consumers, retailers and industrial firms.
4. To the domestic marketing strategies used by Japan's manufacturers and trading firms.
5. To over 450 contacts: trade associations, credit investigation firms, distributors, advertising firms, market research organizations, etc.

Product Details

ISBN-13:
9780660153896
Publisher:
Canadian Government Publishing
Publication date:
01/28/1994
Pages:
399

What People are saying about this

Jerome Partos
Your book is great. It is exactly what we wish our partners and suppliers from abroad would read before coming to Japan. Even for Japan veterans, it is full of useful and accurate information. It is also well structured and easy to read. Congratulations! - Executive Vice-President Nichifutsu Boeki K.K.

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