The Unmanageable Consumer / Edition 2

The Unmanageable Consumer / Edition 2

by Yiannis Gabriel, Tim Lang
     
 

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ISBN-10: 1412918936

ISBN-13: 9781412918930

Pub. Date: 05/28/2006

Publisher: SAGE Publications

The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.

Overview

The Unmanageable Consumer examines the key Western traditions of thinking about and being a consumer. Each chapter posits a consumer model with examples from the international community. Readers are invited to enter an exciting and radical analysis of contemporary consumerism which suggests that consumerism is fragile and consumers unpredictable.

Product Details

ISBN-13:
9781412918930
Publisher:
SAGE Publications
Publication date:
05/28/2006
Edition description:
Second Edition
Pages:
232
Product dimensions:
6.69(w) x 9.53(h) x (d)

Table of Contents

The Emergence Of Contemporary Consumerism
The Consumer As Chooser
The Consumer As Communicator
The Consumer As Explorer
The Consumer As Identity-Seeker
The Consumer
Hedonist Or Artist?
The Consumer As Victim
The Consumer As Rebel
The Consumer As Activist
The Consumer As Citizen
The Unmanageable Consumer

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